08/05/2021
Listen to customer feedback and adapt:
Salespeople know the adage "always be closing," referred to by the acronym ABC. Entrepreneurs have an acronym, too: Always be adapting, or ABA.
But entrepreneurs can evolve their business only when they're listening to customer feedback. It may not mean much if one customer doesn’t like your product but if this is true for many of them and they're requesting another feature, listen and be ready to adapt.
Whether you're adapting your marketing plan, simplifying a product or responding to new trends, pay attention to customer feedback. Be all ears.