10/18/2026
How do you turn a milestone anniversary into a PR opportunity that lasts beyond the celebration? 🎉
At our October chapter meeting, Carrie Phillips, APR, chief communications and marketing officer at University of Arkansas at Little Rock shared lessons from the university's Centennial campaign.
A few takeaways? Work smarter, not harder. Give committee members clear roles and guardrails (especially when you're working with 40 people!). Leave room for new ideas. And think beyond events to make the most of a major milestone.
That's what Arkansas PRSA is all about: bringing PR professionals together to share experiences, exchange ideas, and learn from one another.
Thank you, Carrie, for sharing your insights, and thanks to everyone who joined us!