08/31/2020
📍 Competitor Analysis
👀 Digital Marketing will always be changing time to time. If you want to survive in this field, you must keep an eye on your competitors.
👍🏼 Why you should do it:
-To Review your benchmark.
-To catch up with industry and market trends.
-To learn best new practices and mistakes to avoid.
-To update your marketing mix.
-To refine your goals.
🤔 And how you do competitor analysis?
📌 Analyze competitor’s SEO tactics:
The analysis can help you explore your competitors best keywords, their average monthly search traffic and also their most successful pages.
📌 Analyze social media presence:
Your competitors analysis can include a closer look at your competitors social channels, their frequency of posting, their engagement rate and their most popular channels. It can help discover opportunities of standing out by learning’s from your competitors mistakes.
📌 Analyze competitor’s site traffic:
A website traffic analysis can help you discover more details about your competitor’s digital marketing strategy, their performance over past months and whether there had been any changes to their results.
📌 Implement learnings into action:
The best way to use competitor analysis is to incorporate the findings to your digital marketing strategy and your upcoming campaigns.
📌 Analyze content marketing and PR:
Analysis of their content marketing and PR efforts can help you understand your target audience and also opportunities that you can explore. You can also get inspired by their content marketing tactics and adjust them to fit your objectives.
@ Long Beach, California