XTOPHERHARLAN

01/12/2022

Do you own the business in your local market?

Far too often, Brands are in a hurry to scale and reach a National or Global audience when they haven't even scratched the surface in their own backyard...

Dominate in your local market first, perfect your business model and work out all of the kinks, then scale.

01/11/2022

If you’re starting a business today with the focus of making money, that’s not where it’s at. Todays successful businesses are focused on real value creation.

I’m talking about product innovation, solving problems, helping people, doing it better, making peoples lives easier…

When you focus your business around value creation, the money will follow.

12/14/2021

Published this on The Journal today. Incredible lessons in authenticity, speed, and creative content that makes an impact.

Like many of us, I was completely stopped dead (no pun intended) in my tracks when I stumbled upon Peloton's response Sunday afternoon to the recent media blitz of the HBO Max series And Just Like That's ending, which resulted in the fall of its stock price by double digits in a matter of hours upon...

11/27/2021

Significantly increase your online sales conversion for Black Friday and Cyber Monday by making this simple no cost adjustment to your existing email marketing automation.

Improve your online store conversion during the all important Black Friday and Cyber Monday timeframe by making this simple, quick, and no cost adjustment to your existing SMS and Email Marketing Automation trigger settings.

02/03/2021

Forward. Fueled by the optimism and wonder of the open road. The first up in our Photo Series post to The Journal. A road trip from NYC to LA, small town anthems, and the stops in between.

Explore curated inspiration, interviews with Industry Leaders, Creatives, Entrepreneurs, and the talented people we believe are making a difference.