PeakMetrics

03/20/2023

Silicon Valley Bank: A Lesson in the Power of Online Narratives. Check out our interactive timeline of how online conversations escalated concerns as events unfolded around SVB. https://buff.ly/3n9hZrT

02/08/2023

Take a look back at the biggest narratives that shaped the way consumers see some of the biggest companies and what brands can learn from these narratives in 2023.

http://ow.ly/ABby50MMIiw

01/27/2023

Ticketmaster and the Snowball Effect: From Blink-182 to a Congressional Investigation

https://www.peakmetrics.com/insights/ticketmaster-and-the-snowball-effect-from-blink-182-to-a-congressional-investigation

01/26/2023

Big news! We raised $2M in an oversubscribed seed round led by Argon Ventures. Our AI-driven platform helps brands, organizations, and governments defend against disinformation and coordinated brand reputation attacks.

With a growing list of defense and private sector clients, we're solving one of the fastest-growing problems in the digital era, impacting virtually every major global and domestic issue. We hope you'll join us!

Read more here: http://ow.ly/stzf50MAI5J

03/14/2022

Nick chatted to Visible VC about customers, audiences, and the power of shared knowledge in building a business.

https://www.youtube.com/watch?v=ZKGFpl9Mv5o&t=496s
https://visible.vc/blog/nick-loui-peakmetrics/

Nick Loui is the CEO and Founder of PeakMetrics. PeakMetrics helps modern organizations measure and predict online trends. Nick joins us to break down:00:00 ...

02/17/2022

What do the Under Armour, Kimberly-Clark, and Clorox brands have in common? They all saw their Global Brand Index score drop by over 40% WoW.

Through real-time ingestion and assessment of millions of online news sources and social media indicators, PeakMetrics’ Global Brand Index tracks brand risk for disinformation association and online virality.

Learn more about top organizations and where they stand with brand safety here: https://bit.ly/BrandIndex-FB

02/03/2022

We’re thrilled to share PeakMetrics’ new partnership with NewsGuard Technologies!

PeakMetrics and NewsGuard have come together to fight misinformation and reduce brand risk by making it easy to get insight and context on the credibility of news sources. Read the full press release here:

Clients Can Quickly Measure Brand and Industry Risk Based on NewsGuard News Source Credibility Ratings JANUARY 18, 2022 — PeakMetrics, the media monitoring and narrative analytics company, today announced it is partnering with NewsGuard to provide its clients with detailed insights and analytics a...

02/17/2021

A new report by show that some 87% of all news links on Parler leading up to Jan. 6 were from misinformation sites.

First reported by https://www.protocol.com/parler-misinformation-macedonia. Full report here: http://bit.ly/peakmngparler

According to new data, some 87% of all news links on Parler leading up to Jan. 6 were from misinformation sites.

09/23/2020

This wealth of information available online can be used by smart organizations to identify potential customers and maintain the existing ones by constantly meeting and exceeding their expectations. This is why social listening should be at the heart of every organization’s digital marketing strategy.

Learn more from our recent blog post.

An undeniable effect of the digital age is that it has empowered consumers, allowing them to research brands thoroughly before they commit to their products or services. In platforms and discussion forums such as Quora, Reddit, and Twitter, customers hold discussions on their preferences, ask questi...

09/02/2020

Modern PR campaigns require a holistic assessment of your strategy in order to be effective.

Read more about how to measure the success of a PR campaign here:

An effective PR campaign can bring invaluable business and attention to a brand. It is more important than ever for PR and marketing professionals to find a way to accurately assess the performance of their PR campaigns. The industry has long held on to metrics such as Return of Investment (ROI) or....