R. K. Anthony Consulting

06/28/2017

I'm creating a free video training right now called "3 Elite Hollywood Tactics That'll Make Your Prospects Trust You Faster."

You haven't seen anything like this before. 😮

I spent years learning the craft of best-selling fiction writing and screenwriting. Why should you care? Because best-selling fiction writers and screenwriters know how to motivate MILLIONS of people to TRUST the characters in their stories...

Even the bad guys. 😈

You think you'd be able to use some of those Hollywood secrets to improve the "trust factor" in your own marketing?

Absolutely.

Don't get me wrong. I'm not saying to start making stuff up. That would be stupid and unethical.

What I'm saying is you can learn to leverage BEHAVIORS and TRAITS you already have to persuade people to like you faster...based on centuries of dramatic writing craft to build likable characters.

Here's the thing (and it's really sad): if you're advertising your business (which you should be), you're already starting out as a bad guy in your prospect's eyes. They don't trust you.

Here's another simple truth: most people hate ads. They'd love it if every Facebook ad, sales page, and opt-in form was silenced forever.

And many people want a truly ad-free internet.

One report says that over 198 million people are actively using ad-blocking software—which was responsible for $22 billion in lost marketing budgets in 2015 alone.

You think people really want to see your ads? It's clearly a no.

So how can you overcome that initial "trust barrier" to get your prospects to see that you actually have something of value to offer?

The video I'm creating will get into that. There's a lot more than 3 tactics, but I wanted to make this totally free for you, so I'm gonna give you 3 of the best tactics.

No upsell into a bigger course. I'm not even that far into it yet. This is a totally free training.

Fair warning: these are ideas you need to test for yourself. This is a brand new training so I haven't run any beta tests on it. But these ideas will inspire you to try something completely different in your marketing. And I encourage you to use them.

I'm gonna put this video on a temporary page that won't be up forever. If it gets a big response, I'm definitely gonna shut it down and build a paid training.

So if you want to get in now, comment "I'm in" down below. I'll PM you the details when it's up in the next few days.

06/01/2017

🔥 If you have a mindset problem, you're gonna have a success problem

As a business owner, coach, or consultant, you understand how important it is to be in the right mindset for success.

But in all honestly:

You also know it's not easy to stay on top of your mindset every day.

It requires:

➣ Daily practice
➣ Persistence
➣ The right thoughts
➣ The art of gratitude
➣ Developing good habits
➣ Eliminating negativity
➣ Blocking out the naysayers
➣ Blocking out the naysayer in your own head
➣ Adaptability

And the list goes on.

In my business, I hear from entrepreneurs who have all their goals outlined, a strong vision to back it up, and amazing talent in their skill sets.

But there's a problem:

They have a mindset block that's preventing them from moving forward.

And the crazy thing is—most of them recognize it. They see it. They know there's a problem they haven't dealt with yet.

So in the end, just like the image on this post, they're walking up to the edge, wanting to swim across to the other side...

But they balk.

Instead, they look over the water, hoping that something will happen (someday...somehow) that'll magically take them to the other side.

Their business is stuck. But their strategy to move forward is 'hope.'

If this is you, standing at the edge of the water, hoping that someday you'll find a way to make it to the other side, I have some advice for you:

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➣ Build a boat and a paddle
➣ Put the boat in the water
➣ And paddle yourself to the other side

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Find a way to get yourself there.

Build yourself a damn boat. Swim there. Walk around the water if you want. Do whatever you gotta do...

Just find a way to get there.

If you're at the edge and already giving up...you'll never get to:

✧ Have the freedom to choose where you want to work
✧ Work with your ideal clients
✧ Get paid what you deserve
✧ Build wealth for your family
✧ Leverage your business for maximum revenue with less of your time

These benefits are on the other side...waiting for you. You just have to find a way to get there.

There's another way to get there I haven't mentioned yet—and that's getting help.

If you're already making some level of revenue in your business and you just need to figure out how to get to the other side, let's figure out a pathway to get you there.

It might be a mindset issue. It might be something as simple as fixing your sales copy or making a few changes to your sales funnel. Whatever it is, let's fix it and get you on a path to success.

I've got a few slots open next week for some strategy sessions, so if you're ready for a breakthrough in your business, find a time and leave your application here:

https://rkanthony.com/strategy-session-booking/

05/28/2017

🔥 How to "Unstuckify" Your Customer Acquisition Strategy With 2 Hours of Research 🔥

You might be stuck “spinning your wheels,” trying to figure out why you're not getting enough customers in your business. 🤔

I know a lot of business owners who are very BUSY...doing everything in their power to acquire new customers and clients...but all that effort has led to minimal (if any) response. 😤

Many still struggle with various issues like:

➕ Mindset
➕ Customer acquisition
➕ Lead generation
➕ Marketing
➕ Copywriting
➕ Funnel strategy
➕ Tech

The list goes on…

And that's perfectly normal. These are all challenges we face as business owners at various points in the journey.

But how do you go from repeated failures (or getting stuck in your business) to dramatic wins?

It's a simple problem with a simple solution. But here's where most people falter:

They don’t see the problem! 😮

If you don't recognize the problem, you'll never find a solution.

I'm gonna share a recent insight for my business that'll help you generate ideas and “unstuckify” yourself from a slump in your own business.

I originally positioned myself solely as a copywriter. That's what I love to do the most.

But after only 2 hours of research in my market (and a slice of humble pie), I let it speak to me:

The market needed a BIGGER solution than just the copywriting component.

Most people needed help with other things like:

➕ Landing pages
➕ Funnel building
➕ Email marketing automation
➕ FB ads

So I took a hard look at the research and thought:

“I need to pivot.” 💡

In short—I adapted to the market.

Once I made that decision I realized something:

My customer acquisition strategy had just expanded DRAMATICALLY in 2 hours.

Ideas started pouring into my head about ways to improve my messaging and my strategy to acquire more leads and customers…all because I allowed the market research to “tell me” the direction I needed to go in my business.

What happened? I "unstuckified" myself.

The problem wasn't that my original service wasn't valuable...it just wasn't POSITIONED the best way for my market.

Every single business needs good sales copy...but there are other problems that “feel” more immediate to my target audience. So that's where I needed to be.

After this realization, I discovered something else—many of the problems I see with various business owners not gaining enough traction in their business have to do with targeting the WRONG AUDIENCE.

They're not letting the market research “speak” to them.

So ask yourself: Is it possible the reason I'm “spinning my wheels” and not getting anywhere in my business because I’m targeting the wrong audience with my current offer?

Seriously...ask yourself that question. If you're being completely honest and open...you might be surprised to find out the truth.

Here’s the critical takeaway of this post:

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Do your market research RIGHT...and you can massively improve your overall customer acquisition strategy in a matter of HOURS.

========================

You probably have amazing value to offer your customers...but if you're serving it to the wrong crowd...no one is gonna bite.

If your message isn't resonating with your audience (and you can tell because you aren't getting any sales), book a strategy session and let's figure out how to fix it:

https://rkanthony.com/strategy-session-booking/

You might "unstuckify" yourself faster than you think.

05/08/2017

Confront your fears.

If you're an entrepreneur, coach, or service provider and you don't have a little bit of fear...you're TOO comfortable.

Breaking through mindset barriers and stretching yourself in your business requires you to face some deep-seated fears...

Fears that have taken root decades ago and have now become chains...holding you back from making progress...and often hidden so far beneath the surface, you're not even aware of them.

Fears that you need to confront include:

+ Fear of failure
+ Fear of being vulnerable
+ Fear of making the wrong decision
+ Fear of losing your financial security
+ Fear of being called a fake
+ Fear of causing unintentional harm from your products
+ Fear of losing your client's money
+ Fear of being blamed for a massive failure
+ Fear of cracking under pressure
+ Fear of being hated by people
+ Fear of being corrupted by money
+ Fear of being weak among your peers
+ Fear of being lied to by your business partners
+ Fear of becoming desperate to succeed...at any cost
+ Fear of being fired from your own company
+ Fear of losing everything from conditions beyond your control
+ Fear of making a very public mistake
+ Fear of getting in trouble with the law in your business
+ Fear of being bullied by investors
+ Fear of being sued

And so on, and so on...

Look, we all have these fears at one point or another.

But the entrepreneurs who succeed have one important trait...

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They don't let their fears stop them from moving forward.

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Many entrepreneurs will admit to feeling the same fears as everyone else. But they just don't let those fears get in the way of their goals.

Are you challenging yourself to break through your fears?

Are your fears stopping you from hitting new revenue goals in your business?

>>>>> Confront your fears...today.

Start with one. Do something that forces you to confront it head on.

In my copywriting business, I hear many business owners talk about their fears of losing money in their business...

Wasted adverting dollars...costly websites...entire courses they created and now realize their content isn't even connecting with their audience...

They're facing the fear of failure.

But they're doing something about it. They knew when to find help and weren't afraid to get the help they needed.

If you're struggling with your sales copy and believe you're spending way too much money on your advertising because your copy isn't connecting, let's jump on a strategy call and talk about your business.

No pressure to buy anything, just a simple strategy call to see if I can do anything to help you in your business. If I can't help you, I'll find some way to point you in the right direction.

Book a strategy call here:

https://rkanthony.com/strategy-session-booking/

02/26/2017

If you want to learn proven tactics for creating a high-converting video sales letter, discover how Tai Lopez did it in his 67 Steps video...

https://rkanthony.com/tai-lopez-video-sales-letter-67-steps/

Learn what Tai Lopez is doing in his video sales letter to persuade his viewers to buy his 67 Steps program. Read the full breakdown here.

01/03/2017

Public service announcement...

12/03/2016

Ever wonder what Stephen King thinks of grammar? If you love adverbs...wait till you read what he says about them...https://goo.gl/2M2QN7

Most of us hate learning the elements of grammar. But which grammar rules should we really pay attention to in copywriting? Stephen King will tell you...