Zammo Digital Marketing

Home
United States
Los Angeles, CA
Zammo Digital Marketing

We help SaaS companies and leading Start-Ups grow their business through Facebook Ad Management.

03/29/2023

As an agency owner, there's nothing better than the feeling of generating more revenue and ROI for our clients.

Sure I love growing my business. But it doesn't match the satisfaction of providing value to our clients.

03/27/2023

Imagine a 63% close rate on your B2B software demo calls...

Matt Wolach shared with me his Perfect D.E.A.L process for closing more deals from your software sales calls.

The first step is asking the right questions during the Discovery process.

What are your prospects' pain points?

What are they struggling with?

What are their goals?

Have them quantify it.

Have them explain their feelings.

Armed with that information, you can offer a solution that solves their pain and clearly helps them to accomplish their goals.

To learn the rest of Matt's Perfect D.E.A.L. process, check out the full podcast episode or YouTube interview (links in the comments)

03/23/2023

I'll never understand why B2B companies don't invest more in LinkedIn ads 🤔

Sure, I've heard all the objections like..
- LinkedIn ads are too expensive, or
- LinkedIn ads don't convert

That's all 🐮 💩

At the end of the day, there's no better platform to reach B2B buyers at specific large companies than LinkedIn.

CPMs and clicks might be more expensive than other platforms but the quality of the leads is also so much better here.

And because B2B buying cycles are often long, you need to be patient with your ad campaigns to nurture prospects and close deals.

But if you're serious about growing B2B sales, then LinkedIn ads should be a no-brainer 🧠

Need help building a profitable LinkedIn strategy?

Let's chat

(See the typeform link in the comments to schedule a call)

03/21/2023

"Facebook & Instagram ads don't work for B2B."

Wrong ❌

B2B buyers are regular people.

They hang out on Facebook & Instagram.

Heck they even spend time on TikTok.

Just like you and me.

So if you put a relevant offer in front of them that helps them do their job better, they will click and they will do business with you.

In fact, at Zammo Digital Marketing we helped one of our clients generate over $4M in B2B revenue in the past year just from FB & IG ads.

02/28/2023

3 proven strategies to grow your B2B revenue from Dreamdata CMO Steffen Hedebrandt:

1) Employee Advocacy - Connect with your ideal customers on LinkedIn and provide them with value

2) Get interviewed on Podcasts - The Dreamdata team did 70 podcasts last year

3) LinkedIn Ads - Upload a list of your ideal target companies as a Matched Audience and target them with ads

But the 🔑 to all these strategies is to clearly identify and understand your ideal customer profile.

Want to listen to the full interview with Steffen? Check out episode 30 of the SaaS Marketing Superstars podcast. (link in the comments)

11/17/2022

At times when things seem difficult at Zammo Digital Marketing , watching our client testimonial reel always reminds me of the tremendous value that we provide to our B2B clients.

I'm grateful for the amazing clients and companies that we get to serve.

11/14/2022

Here’s why I love running high-ticket B2B offers on Facebook ads.

The math just works.

$200-$300 leads all day long (sometimes less)

15% of leads are quality ICP leads

That gives you ICP leads at $1300 - $2000

With a 10% close won rate on ICP leads, that gives you won deals at $13K-$20K

If you have an annual contract value upwards of $50K then that’s a pretty great return on ad spend.

11/09/2022

Who says Facebook ads don’t work for B2B companies?

Here’s how we added $4M in Annual Recurring Revenue (ARR) so far this year for a B2B client…

Selling a subscription offer that costs over $50,000 a year.

It’s true that Facebook targeting isn’t as laser-focused as LinkedIn ads, but that doesn’t mean you can’t find your buyers on Facebook or Instagram.

In this case, we found that ~18% of the leads met their ICP requirements (i.e. $10M+ company revenue).

Here are a few details about how we did it:

1) Design and test great creatives

2) Target a broad audience to make sure your ICP prospects are seeing your ads (but make sure not to be too broad)

3) Layer on content retargeting on LinkedIn to nurture prospects who haven’t converted yet.

4) Send traffic straight to a Demo Request landing page.

It helps that the client has a great product as well.

Facebook ads won’t work for all B2B or SaaS offers.

But if you have a strong product with an annual contract value over $20K and a reasonably broad target audience, then Facebook ads can deliver a huge return on investment.

11/02/2022

Simple hack for doubling your Net Income without doubling your Sales.

Just increase your price by your net profit margin.

So, if your net profit margin is 10%, then you can increase your pricing by 10% without significantly affecting your expenses.

Net effect is that your Net Profit double.

Here’s an example:
Original Pricing: $1000
Expenses: $900
Net Profit: $100
Net Profit Margin: 10%

New Pricing: $1100
Expenses: $900
Net Profit: $200
Net Profit Margin: 18%

Profit increase from $100 to $200 = 100% increase

10/26/2022

What’s the most important metric for measuring B2B ads success?

Here’s my vote…

Cost per $1 of qualified sale opportunity/pipeline generated.

It’s not always easy to track but it should be the goal.

10/06/2022

💎Here’s this week’s B2B ad creative example💎

This is a before & after ad that my team Zammo Digital Marketing designed for our client Shuttlerock that has proved very successful.

Here’s how to do it:

1️⃣ The Before: Show the current situation that your audience is in or the problem they have.

2️⃣ The After: Show the result that they’ll have after using your product.

3️⃣ The Contrast: Design it in a way that there is a very clear and visible contrast between the two. The more obvious the difference, the more of an impact it will have.

This kind of strategy is very popular for e-commerce ads (i.e. makeup) but it can also be really effective for B2B as well.

Here are some before and after comparison examples for B2B ads:

📈 The statistics that someone has now VS the statistics they would have after using your product

⭐️ The overwhelming feeling of disorganization that your customer has now VS the feeling of clarity and relief after they use your simplified tool

💸 The expensive price they pay for a product now VS the lower price they would pay for your product

Steal some of these ideas for your B2B ad campaign!

Address

Los Angeles, CA

Website

http://zammodigital.com/

Alerts

Be the first to know and let us send you an email when Zammo Digital Marketing posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Zammo Digital Marketing:

Shortcuts

Want your business to be the top-listed Business in Los Angeles?