Craig Palmer

Craig Palmer I want to see you thrive!

06/16/2026

Day trip to Capri... no Lebron sighting - but still perfection...

06/01/2026

The Knicks are in the NBA Finals.
First time since 1999.
And it started in a huddle. Down 22. When nobody believed it was possible.
Champions commit before the proof.
Lead before the evidence.
Believe before the scoreboard confirms it.
That is the sequence behind 11 straight wins.
Game 1. Wednesday. Let's go.

🎙️ EP 26 | DOWN 22 — link in bio.

05/29/2026

Here's the thing nobody in medical device wants to say out loud.
Not every rep was built for a fight.
Some built their career in the best brand in the space. Best pockets. Best relationships. Their whole job — protect the lead.
Real skill. Wrong muscle.
Because when the lead disappears — and it always does — the rep who never had to earn a single point on that scoreboard has no idea what to do next.
That rep does not know how to coast.
They literally never learned it.
Down 22 separates them every time.
🎙️ EP 26 | DOWN 22 is live. Link in bio.

05/28/2026

This is the hardest one.
But it's also the one that changes everything.
Brunson spoke it in the huddle before one bucket went in. Before a turnover. Before MSG came back to life. Before there was a single piece of evidence it was going to work.
He committed to the belief before the belief was earned.
That is the sequence.
Not: see the scoreboard change, then believe.
Believe first. Then chip.
Most people wait for proof before they commit. That is exactly why most people don't run a 44-11.
🎙️ EP 26 | DOWN 22 is live. Link in bio.

05/27/2026

There's a fundamental difference between a rep who had to scratch and claw to build something from nothing — and a rep whose entire career was about protecting what someone else already built.
Yeah. I said it.
When you've spent your whole career playing with a lead — when the 22 points were already there before you showed up — you never developed the muscle for what happens when it disappears.
You never had to. The system was designed to protect the advantage. Not create one.
And the moment the scoreboard shifts — reimbursement changes, competitor moves in, market turns — you do exactly what Cleveland did.
Probably some fallout coming on this one. That's fine.
🎙️ EP 26 | DOWN 22 is live. Link in bio.

05/26/2026

Everyone saw the magic.
Nobody saw what started it.
Brunson didn't wait for a bucket to go in. Didn't wait for the crowd to come back. Didn't wait for a reason to believe.
He made a decision in a huddle — down 22 — before a single thing had changed.
That's the moment before the moment. And it has nothing to do with basketball.
🎙️ EP 26 | DOWN 22 is live now. Link in bio.

05/03/2026

If someone inside your own organization is telling you to be someone different —
the marketplace has something to say about that.
EP 25 | Bieberchella — link in bio.

05/02/2026

Nobody claps for this part.
EP 25 | Bieberchella — link in bio.

04/30/2026

Most people are optimizing for the wrong moments.
🎙️ EP 25 | Bieberchella — streaming now on Spotify, Apple Music & YouTube. Link in bio.

04/28/2026

The industry told him exactly what a $10M Coachella set should look like.
He showed up with a laptop and a red hoodie instead.
The data showed us what happened next.

🎙️ EP 25 | Bieberchella — streaming now on Spotify, Apple Music & YouTube.

Link in bio.

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