I • vrist

I • vrist Your Daily Dose of: Brand Strategy. Writing. Ideation. Art and Cool Things. i • vrist is a pronunciation. The once unreachable that has been reached.

The against-the-grain pronunciation of Sir George Everest's last name, for whom the tallest mountain in the world was named. It is about uniquely striving for greatness in all things: great, and small. The impossible that is possible. And mostly, the belief that ideas are heights, we will climb, and a peak we will reach by thinking our way up. One step at a time.

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Los Angeles, CA

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+13233775832

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