09/01/2026
✨WHEN NOT use REELS✨
Reels are amazing - but they are not a one size fits all for all content and all points in your sales funnel. This is especially true for direct sales posts. And HERE is WHY:
✨REACH ISNT THE GOAL: reels are geared towards reach, and with a sales post, reach is very clearly not the goal! You are not selling to your new followers, your selling to those you’ve nurtured over time.
✨WRONG GROUP - when we use reels, we are talking to the group of people in the top of our sales funnel. When we use a sales post, we are talking to the bottom of the funnel. This is a total mismatch.
✨WRONG VIBE - sales posts are the wrong vibe for reels explore and won’t perform well. As such you’ll likely see this reel as a “flop” compared to entertaining or educational reels which do well in the reels explore.
✨WRONG DATA POINTS - in a sales post we want clicks. Clicks and reels don’t go hand in hand as reels is designed for discoverability ie. reach. Square peg, round hole!
So what media formats DO I like for direct sales posts?
✨Statics
✨Carousels
✨and ESPECIALLY stories
To learn more about sales strategy for Social Media, why not hop on a 1-1 consult call with me! Check out my link in bio ☺️