09/10/2026
Cignetti replaced Fernando Mendoza, the No. 1 overall NFL Draft pick, per CBS Sports, with Josh Hoover from TCU. No sentiment. No extended deliberation. Process over history.
Indiana went 16-0 and won the national championship.
I think about that decision a lot, because I saw the same pattern play out differently in the rooms I worked in. Leaders who had every read right, who knew the person beside them wasn't built for the next phase, and still couldn't act on it. Not because they were wrong. Because they were loyal. Because history mattered. Because pulling someone who had carried them felt like betrayal.
The structural read and the emotional read were not the same thing. And when they diverged, emotion usually won.
For a founder, that gap is expensive. The person who got you to one stage is often not the person who gets you to the next, and most founders know this before they admit it. The problem isn't the analysis. The problem is that the decision lives in a relationship, and relationships don't follow org charts.
What Cignetti had, and what I watched the best crisis leaders have, was a discipline that didn't depend on how they felt about the person. They had separated the structural question from the personal one before the moment arrived. That separation isn't cold. It's prepared.
You can build it before you need it. That's the part most people miss.
Start with the Executive Leadership Scorecard at ericwojtkun.com—20 minutes, fully confidential, no pitch attached.