Lineaist Design

Lineaist Design Lineaist Design is the UI (User Interface) side of Linebrand UX (User Experience). Lineaist designs the right solution by conducting the right research.

Lineaism > The Work of Lineaist

First Lineaism was visual art, where a picture can be worth a thousand words, then theatre, film, and music where a visual metaphor can be worth a thousand pictures, (to quote Dan Pink). Upon completion of the AGSM MBA in 2010, Lineaist became the Design Management arm of consulting firm Ensemble Partners, and in 2012 a stand-alone design consultancy, Lineaist Design.

Purely painted, this apartment facade uses "trompe-l’œil" with shading and perspective for an element of visual surprise
08/05/2025

Purely painted, this apartment facade uses "trompe-l’œil" with shading and perspective for an element of visual surprise

No structural failure here, just precision illusion. In Moscow, artist Danila Shmelev uses trompe-l’œil, exact shading, and perspective cues to make a section of an apartment façade appear to cave in and fold into itself, transforming a plain block into a striking 3D visual glitch. Captured by [IG]

Purely painted, this distorted facade fools the eye in the art of "trompe-l’œil" with exact shading from the right time ...
08/05/2025

Purely painted, this distorted facade fools the eye in the art of "trompe-l’œil" with exact shading from the right time of day and perspective of the viewer...

No structural failure here, just precision illusion. In Moscow, artist Danila Shmelev uses trompe-l’œil, exact shading, and perspective cues to make a section of an apartment façade appear to cave in and fold into itself, transforming a plain block into a striking 3D visual glitch. Captured by [IG]

Written by the CEO of Bluebeam software used at Johnson Controls, Usman's article speaks to the failures of technology c...
09/05/2024

Written by the CEO of Bluebeam software used at Johnson Controls, Usman's article speaks to the failures of technology companies to meet legacy industries where they are. Products like Bluebeam's Revu 21 and JCI's Metasys and Open Blue platform provide a graphic user interface that makes adoption a bit easier.

Contributed by Usman Shuja, CEO - Bluebeam Construction may be finally having its technological breakthrough.    Long considered a technology laggard, unwilling to move from paper plans

On Aug. 31, 1981, the Johnson Controls "Briefing" newsletter reported that Johnson Controls' Australian subsidiary succe...
08/05/2024

On Aug. 31, 1981, the Johnson Controls "Briefing" newsletter reported that Johnson Controls' Australian subsidiary successfully closed a $1 million contract to remove a Honeywell BAS system and install a JC/80/55 (a building automation system introduced by the company in 1980) in the Sydney Opera House.

The article noted that "Johnson Controls was picked for the job by the State [New South Wales] Government based upon our proven performance and integrity."

https://www.johnsoncontrols.com/insights/2024/history/this-month-in-history-august-2024

Nashwell Cafe is the 2nd brick & mortar to feature Lineaist Design after the original Nashwell Cowork at the 1st Nashwel...
06/06/2022

Nashwell Cafe is the 2nd brick & mortar to feature Lineaist Design after the original Nashwell Cowork at the 1st Nashwell location at AdventurePark Lubbock, which moved with Linebrand to our downtown location in 2021.

Visit M-F 7am-3pm at 1212 Ave K, 79401

First smartphone designed entirely in Africa
11/25/2019

First smartphone designed entirely in Africa

Rwanda is becoming an innovation and tech hub.

Flashback: News From Below, first published in 2002, designed and managed by Jonathan Blackwell, Lineaist.
01/01/2019

Flashback: News From Below, first published in 2002, designed and managed by Jonathan Blackwell, Lineaist.

01/01/2019

Random Logo Update: Did you notice the slight tweaks of the Vaseline logo by Unilever in 2018? The relationship between the 'a' and the 's', as well as the 'i' and 'n' have been thoughtfully considered; proof that branding is never done as iterative improvements continue, starting with a more symmetrical 'V'.

https://www.vaseline.com/in/en/who-we-are.html

Tesla's new app, blowing away the competition
12/17/2018

Tesla's new app, blowing away the competition

In another episode ‘Is Elon Musk kidding?’, Tesla actually did release a ‘fart app’ as an Easter egg in its vehicle software.

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141 E 42nd St
Lubbock, TX
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