Krista Fabrick, MBA, DBA

05/16/2021

Officially official with my Doctorate of Business Administration, Marketing from 👩‍🎓 ⁣
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Happy graduation day to me! 🥳⁣
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🥂 ~ Dr. Fabrick ⁣


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01/22/2021

Are you keeping all your eggs in one basket? Are you wondering what does that even mean? It means that more than half of your revenue (oftentimes more than 80%) comes from one client/customer.

You cannot allow your business to become dependent on one client. What happens if they have to cut their budget? Start working with someone else or go out of business? This would hurt your business greatly.

There are times when this may be unavoidable, but to keep your business’ future more secure, you need to spend time and effort to diversify your clients. If you currently have all your eggs in one basket, it’s time to start generating some new leads, follow up with past clients, consider a new product or service to offer, etc.

Need help with this? Comment below or DM me!

01/19/2021

For today's helpful tip, I want to make sure your Facebook privacy and security settings are up-to-date! Facebook gives you a TON of options for these, so I highly recommend you take a look and customize them.

Many of the security measures (especially two-factor authentication) are especially important if you manage one or more FB business pages...if someone can hack into your personal account, then they also have access to your groups and business pages!

https://defendingdigital.com/facebook-security-privacy-guide/

Comment below or message me if you have questions or need help!

Step-by-step guide to Facebook security and privacy settings, with screenshots.

01/14/2021

Yesterday, I shared how taking on too much in your business can be a bad thing. Today, I'm sharing what you can do if you have taken on too much.

1. Bring in your best team to discuss and plan how to move forward.
2. Review your current operations and decide how to catch up and improve efficiencies.
3. Discuss how to better anticipate future problems.
4. Focus on improved communications.
5. Always have a back-up plan.

Do you need help with this or with growing your business in these crazy times? Join my Revenue Recovery Virtual Workshop next Tuesday, 1/19, at 1 pm Mountain time!

Comment below or message me for the Zoom link.

01/13/2021

Taking on More Than You Can Handle

Taking on too much in your business can be a big mistake. Your business won't be able to keep up, you can easily lose control, and then find yourself barely functioning. A successful business needs growth but you need to have a plan for how to handle growth. Your clients' expectations need to be met even in times of rapid growth.

How do you know if you are taking on too much?
• Clients’ needs aren’t being met.
• Employee morale is low, clients are upset, and/or you’re
running in circles.
• You are constantly "putting out fires."
• Your current clients are suffering from trying to keep up with
new business.
• Profits are going down.
• You lose clients/customers.
• You are reallocating resources.

What can you do if you're currently facing this issue? I'll be back tomorrow with more on that.

01/12/2021

Mishandling a client crisis is another killer mistake you can make in your business. Crises are going to happen, but how you respond to them and how you make things right will characterize your company and how you interact with your clients. When a crisis occurs, you must respond swiftly and effectively. How you respond to a crisis can help you gain even more trust and confidence than regular interactions.

So, how do you handle client crises better?
• Take responsibility and apologize no matter who is at fault.
• Act swiftly and effectively.
• Step in and take control of the situation.
• Do not point fingers or place blame.
• Constantly communicate with your client.
• Keep your calm.
• Keep your eye on the ball.

Do you have any tips to add? Comment below!

01/11/2021

Not meeting a client’s/customer’s expectations is one of the biggest mistakes you can make in your business. You should always deliver what you promised in order to gain the sale. Do this and you will have happy and loyal clients who refer you to others. Occasionally, there is no way to meet the client’s expectations. When this happens, you must first fix the situation, but then you need to discover where it all went wrong.

A couple of things could have contributed to this problem:
1. Bad salesmanship.
2. Lack of communication.

In order to avoid these mistakes in the future, make sure that all client/customer-facing employees do the following:
• Define success.
• Think before you speak.
• Perfect your process.
• Pre-format deliverables.
• Stay hands-on throughout the entire process.

09/17/2020

Cheers to being DONE with 3 years of blood, sweat, and tears! 🥂🤩👩‍🎓⁣
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Signed,⁣
Dr. Fabrick ⁣
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p.s. I successfully defended my dissertation! 🥳

09/01/2020

Hi everyone! I’m back! 😁