10/10/2023
Great read… sometimes it takes a village…
“You've put tons of hours into developing an amazing product, service, or course and it’s selling well. But you know it could be selling better.
Here’s the thing: You need a dedicated team if you want to scale.
3 Roles to Build Your Own Social Ads Team
By hiring the right people and letting them play to their strengths, you'll see the results in your campaign metrics and bottom line. Here’s how to take advantage of specialized expertise by dividing up responsibilities.
The Senior Media Buyer
First up, hire a senior media buyer who knows the ads side of your social platforms inside and out. You want a specialist, not a generalist.
Look for someone analytical who can take charge of media budgets, decide where money gets spent, analyze performance data, and deliver regular reports. This senior buyer should look at campaign performance on day 1, day 3, and day 7 to ensure any needed changes happen fast.
They'll also request creative assets from your team.
Hire someone in a similar time zone to you so they're easy to reach. Aim to pay this pro around $45-75k per year depending on where you're located.
The Creative Strategist
Next, think about bringing on a creative strategist totally focused on churning out winning campaign creative. This person will be laser-focused on softer metrics like clickthrough rate and "thumb stop" ratio, which show how well your creative performs.
The strategist will brief your multimedia content creator on what video and image edits are needed for your ads. Instead of buying media, they'll spend their energy on avatar research and coming up with new creative ideas to test.
Again, hire someone close to your time zone. You can hire this role for $15-25k per year.
The Multimedia Editor
The Multimedia Editor handles the actual ad creation and production.
Working with edit briefs from the strategist, they take content created for your organic channels and reshape it for paid advertising by cutting footage, adding text, applying filters, making GIFs, etc.
This role can be filled globally as long as assets are delivered on time and is usually affordably outsourced for $15-25k annually.”
