CydCharisse

Hi 👋🏻 It’s Cyd Charisse Co-Founder of
Salon Business Expert

06/08/2026

Day 8 of 30 Days of Talking About Things the Salon Industry Needs to Hear.

Today, I’m shifting gears.

For the first 7 days, I’ve talked about the industry, pricing, leadership, social media, and all the things I think hairdressers need to hear.

But the truth is, none of those conversations exist without this story.

The story before hair.
The story before Destroy The Hairdresser.
The story before I knew who I was.

Over the next three videos, I’m going to share something I’ve never fully shared publicly before.

A story about childhood trauma, addiction, sexuality, fear, belonging, and ultimately how the salon industry changed the trajectory of my life.

For a long time, I convinced myself these parts of my story didn’t matter.

Now I realize they’re the reason I care so deeply about this industry and the people in it.

This video is Part 1.
Posting it scares the hell out of me.

But if there’s a young person out there struggling to find themselves…
If there’s a little gaybie out there feeling alone…
If there’s someone carrying secrets, shame, fear, or pain and wondering if life ever gets better…

I hope these next few videos show you that it does.
Not perfectly.
But it does.

And because this story wouldn’t be complete without them:

Jess and Cara, thank you for standing by my side during one of the hardest chapters of my life and somehow still loving me 20 years later. 🖤 .wildflowerwoman

And , thank you for spending the last decade encouraging me to tell this story when I wasn’t sure I was ready.

Part 1 starts now. 🌈🖤💣

06/07/2026

if your entire financial strategy depends on selling shampoo, we need to have a bigger conversation.

Hairdressers deserve to understand pricing, profitability, demand, leadership, and wealth,not just retail goals.

That’s exactly why we created the Hairdresser Business Club.

Every week we teach the business side of beauty that most of us were never taught.

Comment CLUB and I’ll send you the details. 💣

06/06/2026

No gate keeping over here. If this helps even just one person I’ve done my job.

Editing an editing video was no joke 😅 enjoy!

06/04/2026

The hair industry became obsessed with going viral.

I think a lot of hairstylists are spending so much time chasing attention that they’ve forgotten how to build connection.

I’ve had videos with a few hundred views make me thousands of dollars.

I’ve had videos with hundreds of thousands of views do almost nothing.

If someone landed on your page today, would they know:
✨ Who you are?
✨ What you believe?
✨ Why you’re different?
✨ Why they should trust you?
✨ Why they should book with you?

The hairstylists building the strongest brands aren’t always the ones with the biggest followings.

They’re the ones making people feel something.

That’s the difference between content people watch and content people remember.

If you’re a hairstylist or salon owner who wants help with social media, marketing, pricing, leadership, profitability, and building a business that actually works for your life…

That’s exactly why we created the Hairdresser Business Club.

Comment CLUB and I’ll send you the details. 🖤💣

05/29/2026

Trash your alarms people, get a baby instead. 😅🫩🥱

05/24/2026

The beauty industry has done an incredible job convincing people that expensive automatically means better.

Sometimes it does.
Sometimes it absolutely does not.

A lot of affordable haircare brands have massive R&D budgets and cosmetic chemists behind them. Meanwhile luxury brands are ALSO pricing for branding, packaging, exclusivity, fragrance, marketing, and salon distribution.

And honestly?
Hair is not one-size-fits-all.

Some hair LOVES protein.
Some hates it.
Some needs sulfates.
Some can’t tolerate them.

Haircare is way more individualized than the internet makes it seem.

Stop buying products based on shame and start paying attention to how your hair actually responds 💣

HairTok SalonOwner HealthyHair ProfessionalHaircare DrugstoreBeauty

05/04/2026

If you’re struggling to hire right now…
and your books aren’t where you want them to be…

Your content is hurting your visibility.

You’re posting.
You’re trying.
And it still feels like everything just disappears into the void.

No stylists applying.
No new clients booking.
No traction.

So I created The Salon Attraction Edit.

I’m teaching you how to:
• attract stylists (without begging for applicants)
• book better clients
• and actually get seen using social + SEO

🗓 June 1st
⏰ Live class + replay included

And because I turn 40 tomorrow 👀
for the next 24 hours it’s $40.

After that, it goes back up.

If you’ve been stuck, this is your moment.

Comment EDIT and I’ll send you the link 💅

04/22/2026

I’m gonna say something that might annoy you a little…

Stories are the most slept on tool on Instagram.
Not reels.
Not trending audio.
Not perfectly curated posts.
Stories.

Because stories are where:
-people connect to you
-people trust you
-people decide to book you

It’s the closest thing to real life marketing you have.

And yet… this is where everyone disappears.

You overthink it.
You wait to look better.
You tell yourself you’ll “start tomorrow.”

Meanwhile, the stylists who are consistently booked?
They’re just showing up.
Messy. Casual. Repetitive. Human.

You do not need perfect content.
You need consistency and clarity.

That’s exactly what I teach inside my class Booked on Repeat
how to use stories to actually turn followers into paying clients.

If you’ve been avoiding stories… this is your sign.
Comment STORIES and I’ll send it to you 💣

04/20/2026

Hairdressers…
If your content is getting compliments but not bookings, this is why.

You’re posting pretty hair.
But you’re not posting in a way that makes someone think:
“That’s my stylist.”

The posts that actually convert aren’t louder.
They’re clearer.
They speak to fears, desires, and real-life problems your clients have.

This is the exact structure I teach inside the Playbook.
What to post.
How to say it.
How to turn views into actual appointments.

Comment PLAYBOOK and I’ll send you the link.

03/02/2026

Most stylists aren’t inconsistent.
They’re unclear.

You’re posting pretty hair.
But you’re not posting in a way that makes someone think:

“That’s my stylist.”

Bookings don’t come from aesthetics alone.
They come from clarity, positioning, and trust.

This is the framework inside the Playbook.
Prompts. Hooks. Weekly structure.
Built specifically for stylists who want full chairs, not full feeds.

If you’re done guessing what to post and hoping it converts…

Comment PLAYBOOK and I’ll send it to you.

Address

New York, NY

Website

https://hoo.be/cydcharisse

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