Home Ec Consulting

04/23/2019

It’s been quiet on the Home Ec front seemingly. I do have an update to share.

I recently accepted a new position with Empower Media & Marketing, recently named as one of Ad Age’s “Agency A-List Standouts.”

I’m so grateful for all of your support!

Onward!!

09/06/2018

Tomatoes as inspiration for branding? Yes!

Full disclosure, I love Midwestern, August tomatoes so much, I once brought a large cloth sack full of them as a housewarming present…

07/19/2018

With a low humidity day, I thought I’d take today’s office outside. Not a bad view!

07/16/2018

My increasing optimism on life with food allergies has nothing to do with research, and everything to do with forward-thinking brands.

https://medium.com/.m.mccafferty/come-together-b31e095430fd

When you are a parent of a child with a food allergy, and a brand strategist with a focus on food, occasionally the worlds collide. These…

06/27/2018

Inspired by a story on NPR this morning, I offer some innovation inspiration from what I see in Specialty Food.

This morning, on my local NPR station, I heard a story about my favorite topic, food. Specifically, the story highlighted a now familiar…

06/06/2018

I know I've been quiet on this page lately, as a result of some engaging work that finds me learning new technology and working swiftly! The best part? Moments like today where that work happens with a cool, low humidity cross breeze from my outside office. I hope your days are equally enjoyable!

05/03/2018

Looking for inspiration? Consider this reflection on 4 years of sampling fruits and veggies to elementary students.

You won’t believe what happened next…

04/17/2018

Sometimes business travel can be a hassle and I can't change that. But I do subscribe to 3 strategies when traveling, to ensure moments of enjoyment no matter how brief.

In my 20+ years in Marketing and Design, I’ve spent a fair amount of time traveling for work. And while I can’t always prevent flights…

02/13/2018

Interested in trying Whole Foods / Amazon Prime Now in Cincinnati? My advice? Wait a few weeks.

In the meantime, have you considered Green Bean? My thoughts on the 2 at-home grocery delivery services in Cincinnati:

https://medium.com/.m.mccafferty/whole-foods-amazon-prime-now-vs-green-bean-delivery-the-age-old-tale-of-machine-versus-man-819c0e300a0d

And today, Man is winning.

02/08/2018

Today’s news announces Amazon / Whole Foods now offer 2-hour delivery in select markets, Cincinnati being one of them. What does that look like? Well, a $7.95 charge (for orders over $35) and a whole lot of convenience (from my perspective).

In-store, it looks something like these pics, taken moments ago at a Whole Foods near me.

01/22/2018

The provides so many flavor inspirations, I hardly know where to start!

01/22/2018

Nothing like a happy hour after a long day! Thanks Zingerman's Delicatessen for the gracious and spirited hospitality!!!