All Contractor Marketing

06/19/2026

We’ve all heard at least one of these before… 👀

Which phrase instantly makes you think, “this is going to be interesting”?

☑️ Cast your vote
💬 Drop your best story in the comments

06/18/2026

Distributors: Do you know where your co-op dollars are going… and what they’re actually producing?

Many co-op programs still operate with limited visibility, fragmented ex*****on, and little insight into what’s driving dealer growth.

On June 24, Chris Smith and Ann Matheis of All Contractor Marketing will join Theo Stathakis of Mingledorff's for a HARDI webinar focused on building co-op marketing programs that create greater accountability, stronger dealer support, and measurable results.

We’ll discuss:
• The evolution of distributor marketing support
• How structured agency partnerships improve visibility and accountability
• Protecting dealer investments and avoiding common industry pitfalls
• Driving market share through coordinated marketing efforts
• The role of AI and emerging technologies in HVAC marketing

If you’re responsible for dealer development, co-op programs, or distributor marketing strategy, this is a conversation you won’t want to miss.

🗓️ June 24
🕒 2:00 PM EDT | 11:00 AM PDT

👉 Register here: https://bit.ly/hardi-webinar

06/17/2026

Thank you, HARDI! We’re looking forward to it and to sharing practical strategies that help distributors build stronger co-op marketing programs, improve dealer performance, and maximize marketing ROI. See you there! 👏

A strong co-op marketing program can help dealers grow. A poorly managed one? That’s just expensive confusion.

Join All Contractor Marketing for “How to Effectively Manage a Co-Op Marketing Program” to learn how distributors can build co-op marketing programs that actually work — for dealers of all sizes.

In this session, we’ll cover:
- The evolution of distributor marketing support and the shift toward strategic dealer partnerships
- The benefits of agency-of-record relationships and how they improve accountability, visibility, and program performance
- Strategies for improving dealer performance through greater marketing oversight, education, and support
- Best practices for evaluating marketing partners and avoiding common industry pitfalls
- The metrics that matter most when measuring marketing success and co-op program effectiveness
- How AI and emerging technologies are transforming HVAC marketing and what distributors should look for when evaluating new solutions

Whether you’re building a co-op marketing program from the ground up or refining an existing one, you’ll walk away with ideas you can put into action.

Join the webinar: https://hubs.la/Q04lyjgq0

06/16/2026

Please join us in welcoming Alex Holcomb to the All Contractor Marketing team as our new Director of Operations! 🎉

Alex officially joined the team this week, bringing a wealth of experience in operations, process improvement, and team enablement.

As All Contractor Marketing continues to grow, Alex will play a key role in helping us build stronger systems, streamline processes, and create an even better experience for both our team and the contractors we serve.

We're excited to have you on board, Alex. Welcome to the ACM family! 👏

06/15/2026

There's still time to join us tomorrow.

Most HVAC companies are posting on social media.

Far fewer can answer the question that matters most:
Did that post generate a booked job?

Join us tomorrow for Fuel Your HVAC Pipeline With Social Media That Books Jobs and learn how to turn social media from a branding activity into a measurable lead channel.

📅 June 16
⏰ 3:00 PM EDT / 12:00 PM PDT

Register here: https://bit.ly/acm-webinar-june-16

06/14/2026

If any of you lacks wisdom, you should ask God, who gives generously to all without finding fault, and it will be given to you. https://www.bible.com/bible/111/JAS.1.5.NIV

06/12/2026

Friday Poll 👇

What's harder right now?

📞 Getting leads

👷 Hiring technicians

💰 Converting estimates

🤖 Keeping up with AI

Comment with the one that's been the biggest challenge for your business lately.

If there's something else that's keeping you up at night, we'd love to hear that too.

06/11/2026

Most homeowners decide whether they trust a company before they ever make contact.

What influences that decision?

⭐ Reviews
🌐 Website
📞 Response Time

The contractors who consistently focus on these three areas often have an advantage before the conversation even begins.

06/10/2026

A homeowner's AC goes out on a 105-degree day.

A few years ago, they probably would have jumped on Google and searched "AC repair near me."

Today, more people are opening ChatGPT and asking questions like, "Who's the best HVAC company in my area?"

So here's a challenge for you.

Open ChatGPT and ask:

"Who is the best (your trade) company in (your city)?"

See what comes up. Does your company get mentioned?

If not, don't panic. AI isn't using some secret formula. In many ways, it's looking at the same things that have always mattered online: your reviews, your Google Business Profile, your website content, local directory listings, and whether your business information is consistent across the web.

The companies showing up in AI recommendations today are usually the same companies that have been investing in their online presence for years.

This isn't really about AI. It's about trust.

AI is simply getting better at identifying which businesses homeowners already trust.

So go test it for yourself.

And if your company isn't showing up, let's talk. We'll help you build the kind of online presence that both homeowners and AI can confidently recommend.

Did your company show up? Let us know in the comments.

06/09/2026

The question is: can you connect those posts to booked jobs?

Not likes.
Not comments.
Not followers.

Booked jobs.

If the answer is "I'm not sure," you're not alone.

That's exactly what we'll be covering in our free webinar:

🎯 Fuel Your HVAC Pipeline With Social Media That Books Jobs

You'll learn:

✅ The 3 types of posts that actually drive HVAC calls
✅ How to tell if your content is working
✅ What to stop wasting time on
✅ A simple system your team can actually maintain

No marketing jargon.

No vanity metrics.

Just practical strategies you can use right away.

📅 June 16
⏰ 3:00 PM EDT / 12:00 PM PDT

Register online at: https://bit.ly/acm-webinar-june-16