Design Force, Inc.

28/09/2023

If anyone is heading to NY Toy Fair this weekend, stop at booth 2835 and check out the logo and package design work we recently completed for the Tangle Furry Fidget Friends, the latest innovation from the creators of the original fidget toy.

Tangle Creations introduces an innovative, new take on the ultimate fidget toy with Tangle Furry Fidget Friends.

23/12/2022

Composition from the Baldur’s Gate III style guide we developed for Wizards of the Coast. This design details the interior and exterior of a Nautiloid, the flying vessel of the Mind Flayer, through highly-detailed pencil sketches on textured parchment, which gives it an authentically aged appearance. (Swipe to see closer views.)

15/11/2022

My latest article in the "Outside the Box" column of the November 2022 issue of the Toy Book, "Package Design Goes Seasonal," explains how to properly develop a licensed product packaging program that seamlessly extends to holiday-themed variations without diluting the core brand messaging at retail. Visit https://toybook.com/11-22/ and turn to page 60 to read the complete article.

In this issue, our Toy Book team explores some of the newest trends in STEM and shines a spotlight on emerging products that are planting roots in the world of eco-friendly toys.

02/08/2022

Something we worked on for Marvel Entertainment over a year ago, and I'm just now able to share it.

Design Force, Inc. contributed four character art interpretations to a collection of art assets centered around the essence of Wakanda.

01/04/2022

If you're on the fence about investing in a licensing program style guide for your brand, or maybe you're prepared to make the investment, but want to understand the value it should provide, check out BOLT! 4/22 https://bit.ly/3uN6BSR

investing in a style guide leads to growth in brand equity, licensee partnerships and licensed products that will resonate with consumers.

14/12/2021

Our latest issue of BOLT! gives some solid guidance on how to set up your licensed brand – and your partners – for success at retail. https://bit.ly/31Pu4Zj

A strong creative strategy and a properly-developed style guide with product applications that inspire make superstars among licensed brands.

13/10/2021

For a brand to be successful in today's licensing landscape, it needs to be adaptable, timeless and transcend trends rather than rely on them. This month's issue of BOLT! digs deep into our project archives and our pre-design research process to explain how an "ownable" creative strategy can be a powerful game changer for a brand's licensing program. https://bit.ly/3iWaQqg

A licensed brand's creative strategy should be unique to the brand, transcend trends and consumer tastes, and accommodate every category.

07/09/2021

You know it may be time to refresh your brand's , but you don't know where to begin? This month's issue of BOLT! tells you how to know when it's time, and what you need to do before you get started: https://bit.ly/3l45V6G

A breakdown of the 7 key aspects of a brand’s package design system that should be included in a diagnostic evaluation and why.

09/08/2021

I tapped into my inner space nerd for my latest article in the August issue of The Toy Book entitled, "Packaging Our Fascination with Space Exploration." Click the link and navigate to page 92: https://bit.ly/2VBmv4S

14/07/2021

Meet with Design Force at Licensing Expo Virtual 2021!

Let's face it... NOTHING is more important to licensed brand owners and licensing agencies than establishing great partnerships. And, nothing gives licensed brands more of a competitive advantage with potential licensees than design that engages, excites, entertains, inspires and influences consumers' decision to buy.

Design Force, Inc. President and Creative Director, Ted Mininni, will be meeting with licensed brand owners and licensing agencies to show them how our 30+ years of brand licensing design expertise infuses the brands we touch with the power to establish strong emotional connections with consumers through our unique approach to style guide and packaging program design.

Ted will be prepared to share insights on:..
the “must-have” style guide content for 2022 and beyond..
turning your brand’s style guide into a powerful sales tool..
the key to dramatically improving the performance of your brand’s packaging at retail..
ensuring that your licensee partners will get their package design right… the first time

Don’t have time to meet during the show?
We've got you covered!

We understand that your primary focus during the show is to meet with potential licensee partners. With this in mind, Ted will be available for meetings before, during and after Licensing Expo Virtual 2021 from August 16th through September 3rd.

The show will be held from August 24th through 26th. Meetings scheduled during the show can be held through the Licensing Expo Virtual 2021 portal, or on the video conferencing platform of your choice. Meetings scheduled before and after the show can be held on the video conferencing platform of your choice.

This may be the most important meeting you'll have at Licensing Expo Virtual 2021!

Message us to schedule your meeting today!

08/07/2021

From the Design Force Blog: The Power of the "Secret Handshake" in licensed apparel. https://bit.ly/36mEvC3

Designing apparel for entertainment brands with a subtle visual language that only hard-core fans will understand.