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Glass House Strategies “Transparent Marketing From The Ground Up”
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I’m ready for some cooler weather, and fall is a good time to take a fresh look at your business, too.Is your marketing ...
09/29/2026

I’m ready for some cooler weather, and fall is a good time to take a fresh look at your business, too.

Is your marketing bringing in the right customers? Is your website doing your business justice? Do you actually know what you’re getting for what you’re spending?

At Glass House Strategies, we start with those conversations and build a plan around what your business actually needs - not based off of an account executive trying to get a quick deal to hit their quota.

If you’d like a fresh set of eyes on your marketing, reach out. I’d be happy to talk through it with you. No strings attached.

Here is what a client had to say about their experience with GHS recently 👉

“Caleb has successfully helped me grow three different businesses, all in different sectors. He's reliable, informed, and he has a knack of being able to hear me out, meeting me & my business where we are. That in and of itself is such a valuable commodity & truly a lost art in the modern corporate structure. Highly recommend him and his team!!” -Isaac S.

Another ⭐️⭐️⭐️⭐️⭐️ review!!!  We love taking care of our clients at Glass House Strategies! Reach out today for your fre...
09/04/2026

Another ⭐️⭐️⭐️⭐️⭐️ review!!!

We love taking care of our clients at Glass House Strategies!

Reach out today for your free consultation (901)590-6608 or go our website at https://glasshousestrategies.com/ and submit a form.

We had a great day out in Savannah, Tennessee yesterday filming some new content for Tara King Realty & Associates! One ...
08/28/2026

We had a great day out in Savannah, Tennessee yesterday filming some new content for Tara King Realty & Associates! One of my favorite parts of what we do is actually getting out from behind the computer, spending time with our clients, learning more about their businesses, and helping tell their story. We truly enjoy the relationships we’ve built with our clients and never want anyone to feel like they’re just another account or number.

If your business needs help with content, social media, video, SEO, Google Ads, websites, or really anything marketing and advertising related, we’d love the opportunity to help. We pride ourselves on being responsive, being honest, and building relationships that last. OUR SUCCESS = YOUR SUCCESS. Our goal at Glass House Strategies is pretty simple: change the “sleazy marketing company” stigma one client at a time. Check us out at glasshousestrategies.com⁠

🛑 Business owners……PLEASE read the fine print!!!!!!! I cannot stress this enough. I’ve dealt with this three separate ti...
08/26/2026

🛑 Business owners……PLEASE read the fine print!!!!!!!

I cannot stress this enough. I’ve dealt with this three separate times in the last month and a half, and a call today almost did me in.

I keep seeing businesses spend thousands of dollars on websites, only to find out later that they don’t actually own the website, or they can’t get access to it when they decide to leave their marketing company.

And yes, I’m talking to myself here too. Do your due diligence. Read the fine print. Ask the uncomfortable questions BEFORE you sign anything.

Who owns the website?
Who owns the domain?
Do you have full administrative access?
If you leave, does the website go with you?
Can another company take over without rebuilding everything from scratch?

These questions matter.

Today, I was on a Teams call with a new client’s former marketing company trying to get access to a website that the client believed he owned. They refused to provide the access we needed. I literally said a prayer during the meeting because I was trying my best to keep my composure.

I see this kind of thing all the time because I work in marketing and advertising. Locking a business into a situation where leaving means losing the website they’ve invested thousands of dollars into is something every business owner needs to watch out for.

And I’ll say this too - you do not have to use Glass House Strategies to reach out to me.

If another marketing company is pitching you something and you’re unsure about it, send it to me. I’ll tell you what I think. I’m not going to sugarcoat it, and I’m not going to try to turn every conversation into a sales pitch.

I can typically tell within about 30 seconds whether there’s real substance behind an offer or whether it’s mostly fluff — and whether you should seriously consider running the other direction.

There are plenty of great marketing companies out there (maybe a stretch at this point). There are also plenty of really good salespeople selling things that business owners don’t fully understand.

Protect your business. Ask questions. Read what you’re signing. And make sure you know exactly what you own.

Glass House Strategies
https://glasshousestrategies.com/

Have you found your “why”? What gets you up in the morning? What makes you take pride in your work? What pushes you to b...
08/14/2026

Have you found your “why”?

What gets you up in the morning? What makes you take pride in your work? What pushes you to be better and sets you apart from everyone else?

For me, it’s pretty simple. It’s my family. My wife and my two little girls, Ella and Miller. They’re my reason to keep pushing, growing, and giving my best every single day. I have no plan B.

If you’re struggling in your career or feeling like you’ve lost your direction, maybe it’s time to stop focusing on what you’re doing and figure out why you’re doing it.

Once you find your “why,” the work starts to mean a whole lot more and you stop making excuses for everything.

Is your brand standing out in a crowded market?  Reach out to Glass House Strategies today and let us show you how to se...
08/07/2026

Is your brand standing out in a crowded market?

Reach out to Glass House Strategies today and let us show you how to set yourself apart.

Fast forward a few more years and I took everything I had learned and started Glass House Strategies (which is now over ...
07/25/2026

Fast forward a few more years and I took everything I had learned and started Glass House Strategies (which is now over a year in and doing great) - life is a journey. Believe in yourself and surround yourself with people that believe in you and you can do ANYTHING.

(A post from a few years ago)
👉I found this in the notes app on my phone earlier today when I was trying to clear up some space and stumbled across my “career goals” at LocaliQ from a few months after I started at this company.

This must’ve been after I met with Tyler Kidd (My old VP) because I remember getting off of one of my first calls with him very early on at LocaliQ and feeling pumped up. I remember asking him how he moved up in his career and what he would do if he was starting out brand new like I was at the time. He said find time to prospect every single day and set attainable goals and hold yourself to them.

Here are the goals that I put down. Almost 4 years ago now. Also, I didn’t want to edit anything so I left my random thoughts about Tyler , just as I had them in my notes.

“Career Goals - January - 2021...

“Tyler Kidd seems great and he will be our new VP. He told me I have a ton of potential and to stay consistent and I’ll be great.

1. Learn this business inside and out. Watch videos and soak up as much as I can.
2. Spend time everyday of the week prospecting as ultimately this is a key to my success.
3. Stay positive and keep my head up. I don’t want to get too low or too high, like I can do at times.
4. Don’t be afraid to fail and don’t overthink things. Imperfect action is better than perfect inaction.
5. Get to the point where people reach out to me for help.
6. Stay consistent with LinkedIn posting and get over 500 connections
7. Create a Facebook Business Page and start getting reviews.
8. Prove every single person who has ever doubted my potential wrong.
9. Find the great employees and copy what they do.
10. Make over $100,000 dollars within one year at this company. “

- fast forward to now. It hasn’t been easy but working at this company has been one of the most rewarding things that I’ve ever done in my life. Starting with ZERO knowledge of the industry and working my butt off daily has changed everything for me. I genuinely love what I do everyday and I feel a great sense of pride in my career.

And YES it’s stressful some days and I have good and bad weeks like everyone else but I am living proof that when you give your all to something you will 100% reap the benefits.

I got highlighted on our regional call yesterday and it’s funny how everything has come full circle for me personally. I now have people reaching out to me for advice and wondering what I am doing that’s setting me apart.

I tell everyone that you’ve got to believe in yourself but also find people thet pull your potential out of you. Tyler Kidd Mike Acuff and my dad Tim Barlow believed in me before I believe in myself.

The businesses that have the strongest holiday season usually didn't get lucky—they got prepared.Too many business owner...
07/23/2026

The businesses that have the strongest holiday season usually didn't get lucky—they got prepared.

Too many business owners wait until November to think about marketing, but by then they're trying to squeeze months of momentum into just a few weeks. The businesses that start planning now have time to improve their Google rankings, build trust through reviews, optimize their website, and launch advertising campaigns that actually have time to perform.

If you're a business owner in Collierville or anywhere in the Mid-South, now is the time to start building your Q4 strategy. A little planning today can make a big difference when the busiest time of the year arrives.

👉I read this earlier and I thought it was great - here is the shortened version of it below:Five Things to Understand Ab...
07/19/2026

👉I read this earlier and I thought it was great - here is the shortened version of it below:

Five Things to Understand About Your Own Psychology

1. Your Brain Lies to You — Constantly
Your brain isn't a camera, it's a narrator. It drafts stories about what just happened in milliseconds — built on shortcuts, leftover emotion, and old wounds — before you've had a chance to check them against reality. Knowing this lets you question your reactions instead of obeying them.

Try this: When a strong reaction hits, ask "is this
the situation, or a story about it?" and give it 10 minutes before you act.

2. What You Avoid Controls You
Avoidance buys short-term relief, not resolution. Every time you dodge discomfort instead of facing it, the thing driving it — fear, shame, resentment — gets stronger. Growth requires leaning into discomfort on purpose.

Try this: Name the one thing you're avoiding, then do the smallest possible version of it today.

3. You Are Not Who You Think You Are — You're Who You Practice Being
Identity isn't fixed — it's a feedback loop built from habits and repeated stories. People who change meaningfully aren't the ones who had an insight; they're the ones who changed what they repeated.

Try this: Change one small repeated action for two weeks and let the belief catch up, instead of trying to change the belief directly.

4. You Are Wired for Emotion, but Built to Regulate It
Feeling your emotions isn't the finish line. Mental health comes from naming what you feel and using it as information, rather than getting hijacked by it. The unregulated feel stuck; the regulated move forward anyway.

Try this: Name the emotion out loud before reacting — "this is anxiety," "this is jealousy." Naming it quiets the reactive part of the brain.

5. You Will Suffer Either Way — So Suffer for Something Worthwhile
There's no pain-free life, but there's a real difference between suffering with no shape and sacrifice made for something you care about. Purpose doesn't remove the pain — it gives it a reason, which is most of what makes it bearable.

Try this: When things get hard, ask "is this pain in service of something I've chosen, or just happening to me?"

These stack: catching your brain's story (1) helps you spot avoidance (2) before it becomes identity (3). Regulating the emotion underneath it all (4) is what gives you the steadiness to choose the harder, worthwhile path (5) instead of the easier one.

07/18/2026

Check out our new website - if you need a new website or just want a free audit and direction (with your website or marketing) please reach out to me.

🛑We are offering half off on Word Press websites until the end of September. (Normally $3,600/$1,800 right now) 🛑

We will completely customize your website and this is up to 35 pages (find someone else that will do what we will do for you, for our price point, and we will match them) we’ve done about 10 new websites in the last few months and I can give you as many examples and business owners we’ve worked with as your heart desires.

👉“I highly recommend glasshouse! Professional, thorough, and very easy to work with!!” Andy G.

https://glasshousestrategies.com/

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Memphis, TN

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