Glass House Strategies

08/14/2026

Have you found your “why”?

What gets you up in the morning? What makes you take pride in your work? What pushes you to be better and sets you apart from everyone else?

For me, it’s pretty simple. It’s my family. My wife and my two little girls, Ella and Miller. They’re my reason to keep pushing, growing, and giving my best every single day. I have no plan B.

If you’re struggling in your career or feeling like you’ve lost your direction, maybe it’s time to stop focusing on what you’re doing and figure out why you’re doing it.

Once you find your “why,” the work starts to mean a whole lot more and you stop making excuses for everything.

08/07/2026

Is your brand standing out in a crowded market?

Reach out to Glass House Strategies today and let us show you how to set yourself apart.

07/25/2026

Fast forward a few more years and I took everything I had learned and started Glass House Strategies (which is now over a year in and doing great) - life is a journey. Believe in yourself and surround yourself with people that believe in you and you can do ANYTHING.

(A post from a few years ago)
👉I found this in the notes app on my phone earlier today when I was trying to clear up some space and stumbled across my “career goals” at LocaliQ from a few months after I started at this company.

This must’ve been after I met with Tyler Kidd (My old VP) because I remember getting off of one of my first calls with him very early on at LocaliQ and feeling pumped up. I remember asking him how he moved up in his career and what he would do if he was starting out brand new like I was at the time. He said find time to prospect every single day and set attainable goals and hold yourself to them.

Here are the goals that I put down. Almost 4 years ago now. Also, I didn’t want to edit anything so I left my random thoughts about Tyler , just as I had them in my notes.

“Career Goals - January - 2021...

“Tyler Kidd seems great and he will be our new VP. He told me I have a ton of potential and to stay consistent and I’ll be great.

1. Learn this business inside and out. Watch videos and soak up as much as I can.
2. Spend time everyday of the week prospecting as ultimately this is a key to my success.
3. Stay positive and keep my head up. I don’t want to get too low or too high, like I can do at times.
4. Don’t be afraid to fail and don’t overthink things. Imperfect action is better than perfect inaction.
5. Get to the point where people reach out to me for help.
6. Stay consistent with LinkedIn posting and get over 500 connections
7. Create a Facebook Business Page and start getting reviews.
8. Prove every single person who has ever doubted my potential wrong.
9. Find the great employees and copy what they do.
10. Make over $100,000 dollars within one year at this company. “

- fast forward to now. It hasn’t been easy but working at this company has been one of the most rewarding things that I’ve ever done in my life. Starting with ZERO knowledge of the industry and working my butt off daily has changed everything for me. I genuinely love what I do everyday and I feel a great sense of pride in my career.

And YES it’s stressful some days and I have good and bad weeks like everyone else but I am living proof that when you give your all to something you will 100% reap the benefits.

I got highlighted on our regional call yesterday and it’s funny how everything has come full circle for me personally. I now have people reaching out to me for advice and wondering what I am doing that’s setting me apart.

I tell everyone that you’ve got to believe in yourself but also find people thet pull your potential out of you. Tyler Kidd Mike Acuff and my dad Tim Barlow believed in me before I believe in myself.

07/23/2026

The businesses that have the strongest holiday season usually didn't get lucky—they got prepared.

Too many business owners wait until November to think about marketing, but by then they're trying to squeeze months of momentum into just a few weeks. The businesses that start planning now have time to improve their Google rankings, build trust through reviews, optimize their website, and launch advertising campaigns that actually have time to perform.

If you're a business owner in Collierville or anywhere in the Mid-South, now is the time to start building your Q4 strategy. A little planning today can make a big difference when the busiest time of the year arrives.

07/19/2026

👉I read this earlier and I thought it was great - here is the shortened version of it below:

Five Things to Understand About Your Own Psychology

1. Your Brain Lies to You — Constantly
Your brain isn't a camera, it's a narrator. It drafts stories about what just happened in milliseconds — built on shortcuts, leftover emotion, and old wounds — before you've had a chance to check them against reality. Knowing this lets you question your reactions instead of obeying them.

Try this: When a strong reaction hits, ask "is this
the situation, or a story about it?" and give it 10 minutes before you act.

2. What You Avoid Controls You
Avoidance buys short-term relief, not resolution. Every time you dodge discomfort instead of facing it, the thing driving it — fear, shame, resentment — gets stronger. Growth requires leaning into discomfort on purpose.

Try this: Name the one thing you're avoiding, then do the smallest possible version of it today.

3. You Are Not Who You Think You Are — You're Who You Practice Being
Identity isn't fixed — it's a feedback loop built from habits and repeated stories. People who change meaningfully aren't the ones who had an insight; they're the ones who changed what they repeated.

Try this: Change one small repeated action for two weeks and let the belief catch up, instead of trying to change the belief directly.

4. You Are Wired for Emotion, but Built to Regulate It
Feeling your emotions isn't the finish line. Mental health comes from naming what you feel and using it as information, rather than getting hijacked by it. The unregulated feel stuck; the regulated move forward anyway.

Try this: Name the emotion out loud before reacting — "this is anxiety," "this is jealousy." Naming it quiets the reactive part of the brain.

5. You Will Suffer Either Way — So Suffer for Something Worthwhile
There's no pain-free life, but there's a real difference between suffering with no shape and sacrifice made for something you care about. Purpose doesn't remove the pain — it gives it a reason, which is most of what makes it bearable.

Try this: When things get hard, ask "is this pain in service of something I've chosen, or just happening to me?"

These stack: catching your brain's story (1) helps you spot avoidance (2) before it becomes identity (3). Regulating the emotion underneath it all (4) is what gives you the steadiness to choose the harder, worthwhile path (5) instead of the easier one.

07/18/2026

Check out our new website - if you need a new website or just want a free audit and direction (with your website or marketing) please reach out to me.

🛑We are offering half off on Word Press websites until the end of September. (Normally $3,600/$1,800 right now) 🛑

We will completely customize your website and this is up to 35 pages (find someone else that will do what we will do for you, for our price point, and we will match them) we’ve done about 10 new websites in the last few months and I can give you as many examples and business owners we’ve worked with as your heart desires.

👉“I highly recommend glasshouse! Professional, thorough, and very easy to work with!!” Andy G.

https://glasshousestrategies.com/

07/13/2026

Thank you for the great testimonial Caleb! At Glass House Strategies we truly care about each and every client that we serve. YOUR SUCCESS = OUR SUCCESS

07/06/2026

07/04/2026

As we celebrate today, I want to say thank you. We are incredibly grateful for every client, friend, family member, referral partner, and every single person who has supported Glass House Strategies over the past year. Your trust, encouragement, and support have meant more than you’ll ever know, and we truly couldn’t do this without you.

Have a safe and happy Independence Day, and enjoy the weekend! 🇺🇸

07/01/2026

It’s hard to believe, but tomorrow marks one year since I decided to take a chance on myself and start Glass House Strategies.

After years in corporate America, I reached a point where I knew it was time. I took everything I had learned from years of pouring my time, energy, and heart into my clients and built something of my own.

One of the questions I get asked the most is, “Were you scared?” or “How did you walk away from the salary and benefits?”

The truth is, I was never scared. Failure was never and is never an option for me, and hasn’t been for a long time now.

I believed the work I had put in over the years would pay off. I believed God had a plan for my life. And I believed I could serve businesses better by doing things my way—moving faster, being more transparent, and surrounding myself with the right people.

Has every day been perfect? Of course not. Starting a business comes with challenges, setbacks, and plenty of uncertainty. But I wouldn’t trade this past year for anything.

If you’re sitting on an idea or an opportunity because you’re afraid to take the leap, my advice is simple: pray about it, talk it through with your spouse or the people you trust most, then go for it. You can always find another job, but you’ll never know what’s possible if fear keeps you from taking that first step.

I’m incredibly thankful for my wife and her patience with me, every client who trusted us during our first year, every referral, every conversation, and every person who has supported this journey.

Here’s to one year of Glass House Strategies, and to many more years of helping businesses grow the right way—with honesty, transparency, and results.

Thank you all for being part of the journey