KRME

KRME Business Consultant & Strategist

03/28/2024

Every good caption should have

GOAL - WHAT DO YOU WANT THE PERSON TO TAKE AWAY FROM THE POST?

CALL-TO-ACTION - WHAT SHOULD THE PERSON DO AFTER READING?

AUTHENTIC VOICE - ENSURE YOUR LANGUAGE IS TRUE TO YOU & YOUR BRAND

03/27/2024

Consistency is about showing up in the same way, in a predictable manner. It's not about being boring, and never getting creative or keeping things fresh and interesting, but rather about creating a feeling of stability.

It makes your audience feel like they know what to expect, while still being open to surprise and new things. You aren't confusing them or losing them. They can spot your brand and even when you do something new, because it has a consistent vibe, feeling and intention behind it. They can still tell it is you.

Consistency is the key to growth and loyalty. If you want to attract more people to your brand, you need to be consistent and if you want those who already know you to stay loyal and become long term fans, you need to be consistent.

It does not matter if you are a seasoned business owner or a beginner, you should consider allowing someone to help you,...
03/20/2024

It does not matter if you are a seasoned business owner or a beginner, you should consider allowing someone to help you, give you a fresh perspective, some new ideas to help you grow and improve your company.

This client started working with me in late January. This influx of new customers is NOT tax season money. We have not implemented any NO SALES/PROMOS… only strategic content marketing techniques that increase overall engagement (including email marketing).

I have a few more spots for Accountability Partners. Ask me how I can help you!

For around $12 a day, would you like to be able to text someone to keep you on track daily, give direction on your marketing, feedback on your content, ask regular business questions, recommend tools, systems, and collaborations?

03/19/2024

Here’s a fun fact for you: Emotion impacts purchasing decisions 80% more than logic does.

This means that as consumers, we are more likely to purchase from those that we already know, like and trust. Especially when it comes to high ticket products or services. Your audience needs to form some kind of connection with you as a PERSON before they'll be ready to purchase from you.

Want to know the quickest way to establish a true connection with someone in the online space?

video.

This is because video is the closest you can come to actually being in the room with your audience. When you show up on video, your audience are able to physically see and connect with you human to human. They get to hear the emotion in your voice and see the emotion on your face that often gets lost through text. I know the thought of appearing on video can be scary, but trust me - it’s one thing that could potentially make or break your business.

03/09/2024

There IS a way to promote your business in a way that makes the RIGHT people want to buy from YOU.

1. You have to be filled up in order to pour out in a genuine and authentic way.

The most important thing about promoting your business every day is you have to be filled up in order to pour back out. You have to be able to approach your promotions from a place of overflow vs. desperation.

2. You have to promote in a way that is genuine for you.
We have to think about HOW you are going to promote every day. Obviously, we don’t want to promote the same way every day; that would just be boring for our followers!

The biggest tip I can give you is to promote in a way that is genuine to you. Do this by following your creativity. Follow your passion.

3. You have to promote with perseverance and tenacity.
If we approach promoting our business with timidity and shyness, we will never make the impact we dream of. We have to be brave, we have to be bold!
Confidence is a MAJOR key 🔑.

02/26/2024

A POWERFUL CONTENT STRATEGY

Start to create content your audience resonate with, not content you want to write about specifically.

Be mindful on what type of content you use, which formats, for which purpose for which app.

Analyse your analytics and check what content performed well and reproduce it.

02/24/2024

I’m about to go live

… talk about pricing since it’s TAX TIME… some of you think you are saying the right thing but it’s the wrong message… as usual

Welcome to The BRAND

Have you noticed that your Facebook posts just aren’t having the same impact they used to? I know how frustrating it can...
02/15/2024

Have you noticed that your Facebook posts just aren’t having the same impact they used to? I know how frustrating it can be when social media is very important for marketing.

So try this

First.. Videos, Facebook Lives and Reels are the best performing content type on Facebook.

Second… There isn’t really a formula or magic winning number for how often you should be posting. For anyone who works with me, I tell me that how often you post has to be realistic for you and your business. So, aim to post between three and five times a week if you can.

Third… How much engagement your content receives is an important ranking factor for the Facebook algorithm. To help your content get the most reach and engagement possible, post when the majority of your audience in online.

Next… Avoid lots of hashtags – this is common practice on Instagram but not as impactful on Facebook. Using too many hashtags will make your post appear clunky.

Lastly… The appearance of your Facebook profile also plays an IMPORTANT role. Have you been trying to gain more friends and followers? Yet, whatever you do, it doesn’t attract them. Facebook doesn’t like it if you use your personal profile for business. Thats why you have to trick the app. When you post treat the content you are posting for business as if you are talking to a friend or family. How are post creates more connection between you and your following and gets more authentic continuous engagement.

02/07/2024

Anyone who has started a business, especially if you’re doing it alone, has felt the deep fear of sharing themselves and becoming more visible online.

I’ve noticed that a fear of visibility online comes up around two main things.

1) The fear of doing something outside the norm. Something that isnt as “mainstream” as it seems to be, and that isn’t readily accepted by your friends or family.

2) The fear of not having the authority or being enough of an “expert” to share (a sort of imposter syndrome that makes us think “Who are we to speak on this? Who are we to create this?”)

For women our businesses are something different from what we used to do, so we’re still developing confidence in our brands.

And usually, women have a deep sense of integrity around not trying to present ourselves as more knowledgeable and “expert” than we actually are. The whole “fake it till you make it” mantra just feels off, and presenting ourselves as some-one we’re not feels manipulative.

Here are some tips:

1. Honor your fears and be vocal about. Your journey is more valuable and relatable than you think.

2. Focusing on only being visible to those who would support your work.

3. Take this process one step at a time. Business is not an all or nothing thing.

4. Use social media as a tool to network and make new friends especially if you are an in person introvert.

5. Find an accountability partner or business bestie.

02/02/2024

Take complete ownership of your business so that your performance is not dependent on anyone else.
Taking accountability is useful for holding yourself to a standard of your choosing and understanding what your business means to you.

01/22/2024

Marketing doesn't have to be a "means to an end". Instead, you can enjoy using it to...

• figure out your messaging, values and unique voice
• practice expressing your thoughts and knowledge online
• experiment with different ideas
• develop and share your core beliefs and values
• nurture your creativity and artistry
• build confidence in your expression and gifts

This is why it’s important to tap into your strengths, your talents or the skills that bring your joy 🔑

01/13/2024

When the customer is satisfied and everyone is happy, the job is not finished. Give them a reason to come back. 🔑

Address

Memphis, TN

Telephone

+19012920175

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