08/18/2026
Shopify's founder didn't have a business plan. He had a problem he refused to keep living with. (Swipe through, this one's worth it.)
He tried every tool on the market. None of them worked. So he built his own. That tool became Shopify.
If something in your business keeps frustrating you, that might be your next offer hiding in plain sight.
Second, a truth we don't say enough: your pricing problem isn't a math problem. It's a mindset problem. Pricing confidence and profit clarity are part of the work, not separate from it.
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