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Loyalty Growth Lab helps membership sites and subscription services increase retention and drive profitability through one to one consulting and group coaching programmes.

[EXPOSED DAY 30] The day is finally here - the last day of Juliana Garcia's Expose Your Truth Challenge 🎉 ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀...
11/09/2021

[EXPOSED DAY 30] The day is finally here - the last day of Juliana Garcia's Expose Your Truth Challenge 🎉 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Thirty prompts that helped me open up and share more about myself and my business on Instagram!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I've always found Instagram to be difficult.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Instagram Stories are my jam - they disappear after 24 hours. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Easy as 🥧 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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But the Instagram Feed? It just feels so permanent 😳 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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💕 I love that this challenge encouraged me to share things I probably would never have before. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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💕 It encouraged me to be more consistent.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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💕 It encouraged me to connect more with my audience and create tent pole content for my ideal clients.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Since starting this challenge I've had some interesting results...⠀⠀⠀⠀⠀⠀⠀⠀⠀
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My Instagram reach is ⬆️ ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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My DMs are ⬆️ ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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My engagement is ⬆️ ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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But my follows went ⬇️ ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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And that's okay 😎 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Here's the thing: if you follow me and you're NOT interested in loyalty and retention, then this page probably isn't for you.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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And that's okay. That's what the "unfollow" button is for.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I've written about this before but I want to be a F**K YES for anyone who follows me.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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So if I'm not a f**k yes, I'm a f**k no.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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👀 I've seen a few people say that content doesn't matter.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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In my experience, it absolutely does. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🎤 Content creates conversation.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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👯‍♀️ Conversation creates relationships.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🏆 And relationships matter.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Thanks for sticking with me for the past few weeks. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Even though I may no longer be posting daily, I have some exciting projects in the works that I cannot WAIT to share with you.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Onwards & upwards 🚀

[EXPOSED DAY 29] Abraham Lincoln said, “Give me six hours to chop down a tree and I will spend the first four sharpening...
11/08/2021

[EXPOSED DAY 29] Abraham Lincoln said, “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” 🪓 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Or at least, Google says he did. I obviously wasn't there to confirm.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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💕 But I love this quote. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Because sometimes I get antsy about taking a break.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I was always brought up to keep working - no matter what.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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👩‍🏫 Unless I was dying, my mom was sending me into school.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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✈️ I've had to cancel holidays that were already booked because I was told if I didn't, I wouldn't be hired for my dream job (this was at Virgin, funnily enough - so much for family values, eh?).⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🎄 I've worked on Christmas and New Years because my boss asked me to.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If there's one thing I'm not afraid of, it's working.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Which, ironically, means the one thing I AM afraid of is taking a break 😅 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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A few weeks ago I was forced to take ten days off work. I had a family crisis and made the decision to stop everything to be with the people I love.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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💆‍♀️ It was my first time taking a proper break in a year. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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And you know what?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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In addition to being able to be fully present with my family during that difficult time, I also felt my axe being sharpened.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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💡 Ideas for my business came to me.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🧘‍♀️ I got back into meditation.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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📖 I started reading again.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🏋️‍♀️ I picked up a new fitness regime.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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It's actually made me think that I'd love to bake in a one- or two-week break every three months.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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💻 Work is important.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🛌 But rest is just as important.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I'd love to know: how do you create space for rest in your life? Are there any habits you've created that work best for you? Let me know in the comments!

[EXPOSED DAY 23] There are a few ways that you can increase the revenue your membership makes.⠀⠀⠀⠀⠀⠀⠀⠀⠀1. ⬆️ your price....
11/03/2021

[EXPOSED DAY 23] There are a few ways that you can increase the revenue your membership makes.⠀⠀⠀⠀⠀⠀⠀⠀⠀
1. ⬆️ your price. I would say that the majority of memberships I run into are under-priced. Increasing your price not only means more revenue, but it will often mean a higher calibre of member.⠀⠀⠀⠀⠀⠀⠀⠀⠀
2. ⬆️ your volume of members. This is where it gets a little bit trickier. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Most membership strategists will point you in the direction of how to attract new members. Content, Facebook Ads, affiliates - you name it, and they'll suggest it. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
But there's an unsung opportunity when it comes to increasing your volume of members - and that's decreasing your volume of cancellations. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
The nature of a membership is that every month, you'll have people joining, and you'll have people cancelling. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
So let's say you attract 50 new members a month - that sounds pretty impressive, right? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Focusing on this number seems like an easy fix. But let's dig deeper. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Let's say that you have 40 existing members cancelling every month. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
That brings your net growth to 10 members a month. Not as impressive 😱 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
You could decide to focus on attracting even more members *OR* you could focus on reducing the volume of members cancelling every month.⠀⠀⠀⠀⠀⠀⠀⠀⠀
It is 5 - 25x more expensive to attract a new member than it is to retain an existing one.⠀⠀⠀⠀⠀⠀⠀⠀⠀
There's a massive opportunity here for memberships to turbo-boost their profitability by getting the member experience itself right by:⠀⠀⠀⠀⠀⠀⠀⠀⠀
1️⃣ Having a solid onboarding programme⠀⠀⠀⠀⠀⠀⠀⠀⠀
2️⃣ Engaging their members via their newsletter⠀⠀⠀⠀⠀⠀⠀⠀⠀
3️⃣ Making their content easy to navigate and digest⠀⠀⠀⠀⠀⠀⠀⠀⠀
4️⃣ Automating member win-back⠀⠀⠀⠀⠀⠀⠀⠀⠀
I could go on.⠀⠀⠀⠀⠀⠀⠀⠀⠀
So before you double down on that Facebook Ads agency to attract more members into your membership, I'd ask you this: what have you done recently to improve your member experience and reduce member churn?

[EXPOSED DAY 12] "You were so beautiful up there. You looked great."⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀I'd just presented at our company'...
11/02/2021

[EXPOSED DAY 12] "You were so beautiful up there. You looked great."⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I'd just presented at our company's quarterly conference to 200+ people and one of the most senior people in the room was giving me the rundown on how she thought I'd done.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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She didn't mention the quality of the content I'd shared.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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She didn't ask for more details on the project.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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And she didn't mention the impact my work was making.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Yes, I'm blonde.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Yes, I'm bubbly.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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But I get s**t done. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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You can have a sense of humour AND make the difficult decisions.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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You can dress nicely and professionally AND provide incredible value to the project.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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You can have a mild hedgehog obsession AND deliver amazing results.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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And when I started my own business it was a bit of a lightbulb moment for me.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I no longer wanted to have to play by corporate's rules. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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The rules of smiling and nodding.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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And saying the right thing.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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And fitting in the company box. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Because I wanted to own all the "and"s.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I wanted to work until 10.30PM one day AND take the next day off.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I wanted to be friendly with my clients AND be able to give them unparalleled support.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I wanted to be able to show up as myself online AND command credibility in the retention and loyalty space.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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And I like to think I'm doing exactly that. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Here's to all the 'and' lovers out there. The world is a lot more fun with us in it.

[EXPOSED DAY 20] Let's be honest here: starting a business is hard.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀And I'm still waiting for the day i...
10/30/2021

[EXPOSED DAY 20] Let's be honest here: starting a business is hard.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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And I'm still waiting for the day it gets easier 🙃 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Besides the sometimes awkwardness of describing what you do, there are the days of doubt.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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There are the days (and I had many, especially when I first started out) where I felt the fear of "WTF am I doing?". 😱 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🙉 "Is what I do valuable?"⠀⠀⠀⠀⠀⠀⠀⠀⠀
🙊 "Is anyone going to buy from me?"⠀⠀⠀⠀⠀⠀⠀⠀⠀
🙈 "How am I going to make a living off of this?"⠀⠀⠀⠀⠀⠀⠀⠀⠀
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And then there are the days of picking yourself up and figuring it out. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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And failing.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Launching something, and it not going to plan 🤦‍♀️ ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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The tricky clients who make you want to bang your head against a wall (reason number 101 why I only work with F**k Yes Clients now!).⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Seeing your peers winning and, while you're so happy for them because it shows you what's possible, trying desperately to figure out how you can replicate their secret sauce (pro tip: you can't. You have to find your own).⠀⠀⠀⠀⠀⠀⠀⠀⠀
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💰 Investing a scary amount in yourself.⠀⠀⠀⠀⠀⠀⠀⠀⠀
⏰ Working until 9PM.⠀⠀⠀⠀⠀⠀⠀⠀⠀
💭 Thinking about your work over the weekends.⠀⠀⠀⠀⠀⠀⠀⠀⠀
🗺 Pivoting your offering because the first draft didn't exactly land as you'd hoped.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I've been there. And if you're a business or membership owner, I'm sure you've been there, too.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Anyway, all this to say: you're not alone.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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How awesome is it that we get to use your creativity to build things that people buy?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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It's tough, but I wouldn't trade it for anything. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Would you agree? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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PS⠀⠀⠀⠀⠀⠀⠀⠀⠀
Here's a gift and letter and sent me on my first day of self employment 🥰

[EXPOSED DAY 19] We were in limbo.⠀⠀⠀⠀⠀⠀⠀⠀⠀The pandammit had hit, and we'd gotten out just in time.⠀⠀⠀⠀⠀⠀⠀⠀⠀We took the ...
10/29/2021

[EXPOSED DAY 19] We were in limbo.⠀⠀⠀⠀⠀⠀⠀⠀⠀
The pandammit had hit, and we'd gotten out just in time.⠀⠀⠀⠀⠀⠀⠀⠀⠀
We took the 5AM train to my parents' in the countryside, expecting to hide out for a week or two.⠀⠀⠀⠀⠀⠀⠀⠀⠀
That was 11 months ago.⠀⠀⠀⠀⠀⠀⠀⠀⠀
Our plans of moving from England to America had been in the making for years.⠀⠀⠀⠀⠀⠀⠀⠀⠀
But now they were on ice again.⠀⠀⠀⠀⠀⠀⠀⠀⠀
Especially considering what was going on Miami (AKA where we wanted to move to. AKA the city of YOLO when it comes to C).⠀⠀⠀⠀⠀⠀⠀⠀⠀
So we were living at my parents because the last place we wanted to be in lockdown was in our tiny zone one flat.⠀⠀⠀⠀⠀⠀⠀⠀⠀
And so "one more month," became another month of "just one more month."⠀⠀⠀⠀⠀⠀⠀⠀⠀
All was well. But it was exhausting. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
This feeling of never knowing when life would be taken off of hold (I think everyone felt varying degrees of this!).⠀⠀⠀⠀⠀⠀⠀⠀⠀
Until one day my husband and I were on our daily walk.⠀⠀⠀⠀⠀⠀⠀⠀⠀
"What if we just said, "f**k it," and moved to America?" I asked.⠀⠀⠀⠀⠀⠀⠀⠀⠀
He didn't have a job lined up. My business was still a baby. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
But we had savings, and a "what's meant to be will be" attitude.⠀⠀⠀⠀⠀⠀⠀⠀⠀
And 6 weeks later we moved.⠀⠀⠀⠀⠀⠀⠀⠀⠀
People ask me all the time if I like Miami.⠀⠀⠀⠀⠀⠀⠀⠀⠀
And honestly? Eleven months in, I don't know how I feel about it yet.⠀⠀⠀⠀⠀⠀⠀⠀⠀
But I'm glad we made the leap.⠀⠀⠀⠀⠀⠀⠀⠀⠀
There's never a "perfect" time to do anything. Whether it's joining the gym, or moving country, or investing in yourself to take your business to the next level.⠀⠀⠀⠀⠀⠀⠀⠀⠀
But progress always beats perfection.⠀⠀⠀⠀⠀⠀⠀⠀⠀
Instead of looking at all the options laid out in front of you with analysis paralysis, make a choice. It's only once we take the step that we can understand whether the step was the right one (or not!).⠀⠀⠀⠀⠀⠀⠀⠀⠀
I'd love to know: what's one thing you've been holding off doing, waiting for the "perfect time"? Let me know in the comments!

[EXPOSED DAY 17] Here's why your members are cancelling - let me know if this sounds familiar!⠀⠀⠀⠀⠀⠀⠀⠀⠀You launched your...
10/27/2021

[EXPOSED DAY 17] Here's why your members are cancelling - let me know if this sounds familiar!⠀⠀⠀⠀⠀⠀⠀⠀⠀
You launched your membership with a clear idea of what you wanted to help your members with.⠀⠀⠀⠀⠀⠀⠀⠀⠀
But over the past few months and years, you've been adding things - largely because your members asked for new features.⠀⠀⠀⠀⠀⠀⠀⠀⠀
Before you know it, what started out as a sweet, manageable membership has turned into a tidal wave that comes crashing down on you every single week. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
It's exhausting.⠀⠀⠀⠀⠀⠀⠀⠀⠀
But you want to do the best for your members, so you crack on.⠀⠀⠀⠀⠀⠀⠀⠀⠀
Except, even though your members said they wanted more from you - that's not really what they wanted. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
I know, I know. It's counterintuitive. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
But they're overwhelmed and now they're not engaging - at all.⠀⠀⠀⠀⠀⠀⠀⠀⠀
And so maybe one month goes by. Maybe two.⠀⠀⠀⠀⠀⠀⠀⠀⠀
And your members start to realise they're not using their membership. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
It must not be very good because they're not seeing the result they'd hoped from it.⠀⠀⠀⠀⠀⠀⠀⠀⠀
Except, as previously stated, they're not using it. How can anyone complain that their car isn't effective as a means to get to a destination if they don't get in and turn on the ignition?).⠀⠀⠀⠀⠀⠀⠀⠀⠀
And they cancel.⠀⠀⠀⠀⠀⠀⠀⠀⠀
And now you're doing a lot for your members. But they're cancelling.⠀⠀⠀⠀⠀⠀⠀⠀⠀
Oh, and because you wanted to help as many people as possible your prices are looooow.⠀⠀⠀⠀⠀⠀⠀⠀⠀
So you're doing a lot, but not getting a lot in return.⠀⠀⠀⠀⠀⠀⠀⠀⠀
Cue resentment. Cue frustration. For you and your members.⠀⠀⠀⠀⠀⠀⠀⠀⠀
The good news is that it doesn't have to be this way.⠀⠀⠀⠀⠀⠀⠀⠀⠀
But does any of this sound familiar? Let me know in the comments section if you can relate!⠀⠀⠀⠀⠀⠀⠀⠀⠀
Oh...and here's a photo of me with my parents because you can't get much cuter than these two 😍

04/09/2021

Join BYOM here: https://loyaltygrowthlab.thrivecart.com/byom2/

Here's what you can expect from this six-week programme:

Week 1 >> Your membership proposition workshop
Week 2 >> Your membership offering
Week 3 >> Mystery bonus to help you with your community engagement
Week 4 >> Member onboarding
Week 5 >> Mystery bonus to help you sell online with ease
Week 6 >> Reducing member cancellations

By now, you know that I love action takers who commit to making progress, so if you join in the first 24 hours, you'll also unlock:

>> A super secret seventh week of training with Jade Jemma on conquering mindset blocks when selling your membership
>> Access for one month to the memberships of our guest speakers (to be announced!)

If you have any questions at all, pop them in the comments or DM me! Alternatively, if you want to discuss other payment plan options for BYOM or BYOM Plus, just let me know. I've loved this community and really want to do everything I can to give you access to the tools you need to succeed.

04/09/2021

You can enrol into BYOM here: https://loyaltygrowthlab.thrivecart.com/byom2/

Today was the last day of my free four-day Membership Mapping Challenge (🥲) but the first day of enrolment being open again for my six-week signature course, BYOM.

In this IGTV, I take you behind the scenes of the last day of the challenge, and introduce you to what BYOM is all about.

Here's what you can expect from this six-week programme:

Week 1 >> Your membership proposition workshop
Week 2 >> Your membership offering
Week 3 >> Mystery bonus to help you with your community engagement
Week 4 >> Member onboarding
Week 5 >> Mystery bonus to help you sell online with ease
Week 6 >> Reducing member cancellations

By now, you know that I love action takers who commit to making progress, so if you join in the first 24 hours, you'll also unlock:

>> A super secret seventh week of training with Jade Jemma on conquering mindset blocks when selling your membership
>> Access for one month to the memberships of our guest speakers (to be announced!)

If you have any questions at all, pop them in the comments or DM me! Alternatively, if you want to discuss other payment plan options for BYOM or BYOM Plus, just let me know. I've loved this community and really want to do everything I can to give you access to the tools you need to succeed.

I hope to see you there!

INTRODUCING THE MEMBERSHIP MAPPING CHALLENGE >>I've never done this before...But from April 6th I'm kicking off a FREE f...
03/24/2021

INTRODUCING THE MEMBERSHIP MAPPING CHALLENGE >>

I've never done this before...

But from April 6th I'm kicking off a FREE four-day challenge.

As part of the challenge we're going to cover:
✅ Why member retention is just as, if not more important than, acquisition
✅ The strategic questions that will form your membership north star
✅ The loyalty framework I use with my 1:1 clients to help optimise their offering
✅ The customer research template you can use to better understand your member needs
✅ Live Q&A at the end of each live training

This is for anyone with a membership who wants to lay the foundations for the retention strategy.

It's also good for anyone who wants to start a membership but doesn't know where to begin when it comes to proposition and offering.

This challenge is completely free (yup, you read that right!) so if you want in, register now in the link in my bio 🎉

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