08/17/2026
Congratulations to our client Masha Kova, officially featured as WPLG Local 10’s (WPLG Local 10) newest Fresh Face this morning.
Masha sat down with the Local 10 team to talk music, her journey, Body So Tea movement, what’s next, and shared an exclusive announcement: her new single.
Moments like this are exciting to celebrate, but as an agency, we also know the work that happens before the cameras ever start rolling.
PR is a process. Media relations requires thoughtful pitching, consistent follow-up, preparation, patience, and most importantly, relationships. Not every pitch turns into an immediate yes, and some of the best organic opportunities take time. The goal is not simply to secure coverage. It’s to create the right opportunities, with the right outlets, at the right moment in a client’s story.
Media training matters, too. Securing the interview is only part of the work. Preparing a client to walk into that room confident, comfortable, clear on their story, and ready for the conversation is just as important.
A special thank you to the producers, decision makers, and entire team at WPLG Local 10 for believing in Masha’s story and creating such a warm, fun, and welcoming experience for her.
We’re incredibly proud to be part of this moment and even more excited for everything ahead.
“Red Light Green Light” coming 9/18. 🚦
This is why PR matters. The right story, the right relationships, and the right timing can introduce your brand to an entirely new audience.
Thank you WPLG Local 10 Alexis Frazier Yarden Ben-David jaden Curtis Calhoon Anita Faye Wilson A2FStudios