BeSpoke Analytica

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BeSpoke Analytica

Bringing cutting edge predictive analytics to small and medium businesses

04/01/2026

When a customer uploads a photo to their review, it's never to show off. 📸
It's to build a case against you.
Out of 50 MILLION reviews analyzed by — the data is brutal:
Reviews WITHOUT photo evidence average 3.2 stars ⭐️⭐️⭐️
Reviews WITH photo evidence drop to 2.5 stars ⭐️⭐️
That's not a coincidence. That's human behavior.
Happy customers tell their friends.
Angry customers tell the internet — with receipts.
A photo transforms a complaint from "just one person's opinion" into undeniable visual proof. And every new shopper scrolling your product page sees it.
So what do you do? You don't fight it. You balance it. 👇
✅ Actively prompt happy customers to share unboxing photos
✅ Make the unboxing experience so good they WANT to document it
✅ Flood your product pages with positive UGC BEFORE the complaint photos take over
The visual narrative of your product is being written by your customers RIGHT NOW.
The only question is — are YOU shaping it? 👇 Comment "UGC" if this is something you're actively working on.

Save this 🔖 and follow — Day 15 of 90. Data that actually moves the needle.

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03/31/2026

Your white sofa is literally costing you ⭐️ stars. 🛋️
We analyzed 50 MILLION reviews — and here's what nobody in furniture ecommerce wants to admit:
White is the #1 most-clicked color in furniture.
White also averages just 2.5 stars in reviews.
The same color driving your traffic… is destroying your reputation.
Why? Because inspiration boards don't show coffee spills. Pinterest doesn't show pet hair. And your product photos definitely don't show what happens after 3 months of real life.
Shoppers aren't mad at the sofa.
They're mad nobody warned them.
Here's the fix (and it's embarrassingly simple) 👇
✅ A post-purchase email series with care tips, stain guides & maintenance advice sent BEFORE the regret sets in.
That's it. A little education = a lot fewer 1-star reviews.
The best brands don't just sell products — they sell confidence.
Are you setting your customers up for success, or for a nasty surprise? 👇 Drop "WHITE SOFA" in the comments if this hits home.

Save this 🔖 if you sell physical products online — this applies to your category too.
Follow for daily stats-backed ecommerce insights. Day 14 of 90. We're just getting started. 🚀

08/26/2025

We're picking up our Ad + Landing page series again along with some new content. Today we are looking at Maude,.Here are 3 ideas from Ad to LP:

- image frames product well, both visually and non-visually.
- LP helps with product discovery
- Ad has bold copy

Swipe to see more:

01/30/2025

#4 in the Ads + LP series. And it's Bir Dogs (or is it Birddogs)

Now these guys decided to break a rule or two, with no copy for their ad. Bold move, backed up by bold creative.

Their ad is product focused, showcasing their variety, while their collection page banner is clearly leaning into lifestyle imagery

See you next week as we continue to gain more insights into coherent customer journeys that drive results. For now, swipe to see today's insights

01/28/2025

#3 In the Ads + LP series.

Boll and Branch is a brand I was not familiar with before our analysis, but they kept coming up, especially compared to their competition .

They keep their ads simple and focused on the product in a lifestyle setting.

This particular ad, of a newspaper article style is great for highlighting USP's

Sometimes longer copy is better, how you can integrate longer copy into the ad, now that's where it can get interesting.

As for the landing page they are sending this traffic to, well I have thoughts, and you can read them when you swipe

01/23/2025

#2 in our series looking at Ads + Landing Pages.

Today lets look at the All Birds experience.

I think many of us remember when All Birds came onto the scene with their great shoes and branding approach.

Well, they are still at it. Swipe to see what they are up to.

This is an on-going series based on internal analysis of 100's of ads and landing page experiences. Trying to understand how the best brands leverage the full customer journey from ad to purchase.

We tried to imagine ourselves as first time buyers, new to each brand and go through the experience. We rolled up the experiences and developed a report, which we use internally to help guide our work for clients.

Here we are sharing some highlights we found of the larger brands

01/22/2025

Subscription heavy ecommerce like supplements need focus in driving the conversion as a subscription and not 1 time purchase.

here we re-imagine the Elysium Health PDP to focus on subscription purchases

1- Thumbnails showing there is more valuable information
2 - The best deal is clearly highlighted
3 - The options are shown clearly, but clearly favor the subscription choice

The key metric to measure here is rate of subscription for first time purchasers.

Another key metric is the conversion rate of previous purchasers to subscription and also when this happens, is it on the second order, third or even fifth?

01/21/2025

Excited to say we are starting a new series of posts! Focused on the customer journey from ad to landing page.

In this series will analyze the ad creative and copy and see how that is supported by the chosen landing page. We will also look at the landing page design and when we find great CRO, we will be sure to highlight it.

As part of our end of year, we analyzed 100's ads that were delivering results for their brands. We have gathered a lot of insights and data.

In this series we will share some interesting findings. e.g. summer sale still running in January, ads with NO copy and other interesting rule breaking.

Our first brand is Skims

Swipe to see our takeaways

If this is useful for you, consider a follow, yes, we will be rolling up the whole series and releasing a comprehensive deck,

Comment "AD + LP" and we'll send you the first first 10, so you can get a jump start

01/07/2025

Here is how we would upgrade the Miss Jessie's product page

1 - Made the headers more compact - this gives us more space to focus on what matters for first time visitors that are not familiar with the brand

2 - 3 Benefits in the image, immediately highlight 3 user beenfits. These can be drawn from the ad that drove the user to the PDP so the is coherence

3 - 3 USP to anchor the price.

4 - Dynamic bundling based on the product on the page and not the default "you may also like"

Miss Jessie's have a great youtube and Instagram presence and this we believe drives highly engaged customers to their site that have a lot of trust.

Our goal with this re-imagining was we put ourselves in the shoes of someone that comes to the product page and has never seen Miss Jessie's wonderful work before. How do we build trust quickly and help them make the right decision for their hair care.

12/19/2024

We re-imagined the PDP for Solgaard Travel. The main goal was to improve the add to cart rate from the PDP page. It's key when developing ideas that you fous on a specific metric that is limited by URL.

Secondary metric like ARPU and CVR matter, but for testing keep the focus on 1 specific metric.

Ca you spot the other changes that we did not highlight? Comment below

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