10/15/2026
📱 SMS is no longer the only option. But is it still essential?
With more OTT channels available, businesses have greater flexibility in how they reach customers. At the same time, pricing pressure and AIT fraud are challenging the traditional SMS market.
Yet SMS has a key advantage: it can reach mobile subscribers without relying on messaging apps.
Andrey Aldashov, Head of Sales & Procurement (Messaging), shares his perspective on the changing messaging landscape and why restoring trust, improving reliability, and ensuring transparent pricing are essential to the future of SMS.
🎥 Watch the video to hear his insights.