04/15/2020
When marketing to customers its important to sell the problem that you will solve and not the product.
For example, if you own a skin product company instead of saying ”Buy our new facial soap and click the link in our bio to purchase.” Say ”Are you struggling with facial acne and feel that you will never find the perfect solution? Do you have oily combination skin and it seems that every product you come into contact with makes it worse? If so, our new facial acne wash would be perfect for you. 99% of our customers notice results in 3 days!! Click the link in our bio to learn more about our amazing new facial soap. ”
Which description would you most likely click on? The one you can relate to the most right?
Test your knowledge below. What is the problem that you are trying to solve for your customers?