e.shockley

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Hey, I’m Erikka (aka your no-bullsh*t business bestie). No corporate schemes. No fake guru energy. No pretending every business needs to go viral.
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Just documenting life as a small business owner who can't sit still.

𝚆𝚎𝚋𝚜𝚒𝚝𝚎𝚜 | 𝙼𝚊𝚛𝚔𝚎𝚝𝚒𝚗𝚐
𝙰𝚏𝚏𝚒𝚕𝚒𝚊𝚝𝚎 𝚏𝚒𝚗𝚍𝚜 | 𝚁𝚊𝚗𝚍𝚘𝚖 𝚝𝚑𝚘𝚞𝚐𝚑𝚝𝚜

If you're building something too, welcome. 🤍 I design websites, branding, graphics, and marketing content for small businesses that are tired of looking like they’re still figuring it out online. Most of my days are spent helping people clean up confusing websites, inconsistent branding, messy social media, or marketing that just… isn’t working the way it should. Basically, if your online presence feels held together by screenshots, random Canva graphics, and pure survival mode, you’re probably my target audience 😂

I’m a military spouse, mom of two, former horse trainer, and a one-woman business running somewhere between caffeine, chaos, client calls, and “just one more quick edit.”

I’m big on honest feedback, strategy that actually makes sense, and building brands that feel human instead of sounding like a robot wrote them after one business podcast. Just real design, real strategy, and helping businesses build an online presence people actually trust. 💅

09/25/2026

Business owners: stop assuming people already know what you offer. They don’t. And the new people finding you definitely don’t.

09/25/2026

If your social media feels like you’re constantly yelling “BUY MY STUFF” into the void… we need to have a conversation.

09/24/2026

Pretty gets attention. Strategy gives pretty a job.

09/23/2026

Hot take: your website does not need to answer every possible question on the homepage. Give people enough to understand, trust you, and want the next click.

09/22/2026

Some of my favorite projects start with a client saying, “Okay, hear me out…”

Those are usually the fun ones.

09/21/2026

Things I will absolutely overthink: font pairings, button placement, whether that photo should move three pixels left, and why your website has six different calls to action.

09/21/2026

✨Small business reminder ✨ you are allowed to outgrow the version of your business you originally built.

09/21/2026

I will forever root for the small business owner figuring it out as they go. The late nights, weird ideas, tiny wins nobody else understands, and the occasional “what the hell am I doing?” spiral included.

09/16/2026

I don’t believe in cold messaging people to get clients.

Not because I’m scared of rejection. Because I genuinely think the way people buy has changed.

We live in a world where everybody is being sold to ALL. DAY. LONG.

Emails. DMs. Texts. Ads. “Hey girl!” messages from someone you haven’t spoken to since high school suddenly asking if you want to “hear about an opportunity.” 😂

People are tired.

If a random business slides into my inbox trying to sell me something I never asked for, my first instinct isn’t, “Wow, what a great opportunity.”

It’s “delete.”

So I don’t build my business that way.
I’d rather put my work where people can see it. Share what I know. Talk about the problems my clients actually have. Show results. Have opinions. Be useful. Be visible.

Then when someone DOES reach out, they usually already know who I am, what I do, how I work, and whether they vibe with me.

That conversation hits completely different than trying to convince a stranger they need something.

Could I probably get a few clients by sending 100 cold DMs a week? Sure.

But I’d rather spend that energy building a brand that makes the right people come looking for me.

Cold outreach interrupts people.
Good marketing makes them curious enough to come find you.

And personally? I know which one I’d rather build my business on.

Address

Micro, NC

Website

http://www.eshockley.com/

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