LunaBird

12/18/2021

My newest project!

I was ecstatic when Gabriel asked me to brand his new tattoo studio. I got to know him really well after countless hours of tattoo sessions over the years. Trusting me fully, I used his personality and talent as inspiration for the design. Pretty pumped to see it printed and live at the studio!!

Thank you Gabriel's Fallen Angel Tattoo Studio for this amazing opportunity!

https://www.facebook.com/107216745004334/posts/137886235270718/

10/25/2020

Let’s talk about the print basics, the different types of print, and how to employ them for marketing use. Pretty soon, you’ll be wandering around a pressroom like you own the place!

Flexography, Linography, Lithography. Let me guess. Your head is spinning because the only word that ends in "ography" that you can define right now is Geography, and you're pretty sure that has nothing to do with print (although it's been a while).

10/15/2020

SAVE THE USPS 📬
The USPS is in dire straits and you should know about it because it’s going to affect you (and already is) and because we want the USPS to stick around.


Photo Credit: West Central Tribune

The outlook is a tad grim for the USPS from 2020-2024. Mail volume is expected to decrease (an estimated 18% over the next 5 years) and delivery points will increase13, all in the middle of major environmental, business, and consumer needs changes.

10/03/2020

At LunaBird, we only create custom logos... but this one was really one of a kind. Our owner, Kristen Stradinger used her own handwriting to create this one. From a creative mess concept. To the final logo. See the progress and creative process.

Kennedy Jade Photography

09/30/2020

I'm wondering why this is such a controversial post from Pantone.

I'm going with bold and unapologetic.



https://www.linkedin.com/posts/pantone_pantone-intimina-period-activity-6716755592591089664-d6Tv

09/25/2020

Are you utilizing direct mail for your sales and marketing? If not, you totally should! Here's a quick read on the WHY and WHAT behind direct mail.

It all begins with this book called "The Neuroscience of Touch" that forever changed how the paper and print industries talk about their trade. Why? Because it gave them SCIENCE to back up their observations.

08/31/2020

As Micha Commeren says, “…the function of design is letting design function.” Your website can be super aesthetically beautiful, but if your users wonder what it is for or struggle to actually use it, then you should probably look into updating the user experience on your site.

https://lunabirdcreative.com/website-necessities/

Photo Cred: Kennedy Jade Photography

Visit the post for more.

06/18/2020

Brand Identity. Here’s the scoop: Brand Identity represents all the visual parts of a brand (yes, people, that finally includes logos, everyone loves logos), and how your clients/future clients perceive the brand. So. what does that mean?

https://lunabirdcreative.com/brand-identity/

Hi hello! We’ve discussed color psychology, brand strategy and now we’re moving on to… congratulations, you read the title. Brand Identity. Here’s the scoop: Brand Identity represents all the visua…

05/21/2020

Small children may actually be onto something when they ask “why” over and over. As Simon Sinek (he has a Ted Talk so he’s pretty legit) says “…people don’t buy what you do, they buy why you do it”. Your purpose, or your “why” is the soul behind your brand and therefore the most important question that you need to answer when creating a brand strategy. Don’t let it come as a surprise that it is also the hardest (but we got you).

You’re here because you are dying to know about this thing we call Brand Strategy. MIRITE?? If you aren’t, then you should be, because a brand without brand strategy is like a plant without water (…

05/02/2020

Took some time to paint my window. Everyone needs a little inspiration in this time.