Fauna Copywriting

Fauna Copywriting Compassionate content marketing for mission-driven pet professionals ✨

Let's grow your business w

Is there any better feeling in the world than making a dog happy? 💗 (And kitties too. I adore my cat so much).There are ...
02/17/2022

Is there any better feeling in the world than making a dog happy? 💗

(And kitties too. I adore my cat so much).

There are ups and downs in every business, and there will absolutely be times when you feel discouraged and ready to quit.

But your business makes a difference to pets and their companions, and that’s always something to celebrate ✨

Tag a pet biz friend that needs to hear this ⬇️

Not sure if a copywriter is right for you? 🤔If you’re looking to help more pets and their people, to have more conversat...
02/15/2022

Not sure if a copywriter is right for you? 🤔

If you’re looking to help more pets and their people, to have more conversations, and to (let’s be honest) have more sales, I want to help you get there.

If you’re not sure what service would fit best for you, let’s chat! I’m happy to talk through your current strategy and see if we’re a good fit for each other.

My DMs are always open, or you can connect with me through my website (faunacopywriting.com) 😊

02/09/2022

Pet business owners, let’s talk about this.

You spend so much time caring for pets and their people. Do you make time to care for yourself? 💗

I know that the amount of heart, compassion, and care that you pour into your business can be exhausting.

People ask a lot of you, and there are days when your patience with a pet owner is tested.

Please take time to check in with yourself. Rest, relax, refill that empty cup.

I know you want to help everyone, but you can’t help anyone if you’re burnt out.

So this is your daily reminder to please take a break ✨

Not sure what to send your email list? 🤔Here’s a little quick list for your Monday. Take what you need, leave what you d...
02/07/2022

Not sure what to send your email list? 🤔

Here’s a little quick list for your Monday. Take what you need, leave what you don’t 😊

What’s your favorite idea?

Your copy can be mission-driven, compassionate, and ~fun~ 🙌🏼❎ You don’t have to rely on tried-out, “act now or else” tac...
02/06/2022

Your copy can be mission-driven, compassionate, and ~fun~ 🙌🏼

❎ You don’t have to rely on tried-out, “act now or else” tactics if those don’t match your values.

❎ You don’t have to push people towards a purchase by irritating their pain points.

✅ And you can still have successful, effective copy that connects with people who understand (and love) your mission.

In case you were wondering, it’s a no bro marketing zone over here.

I believe in making things simple. Show people the value you offer, be transparent and authentic with your messaging, and be clear about your values.

In the spirit of that transparency, if you’d like to work with me, I’d love to craft some compassionate copy for your website that makes people EXCITED to work with you (instead of AFRAID of the alternative).

My messages are always open if that’s the kind of thing for you 😊

Let’s play a little game 🤓Features are informative, and they’re good to know, but benefits are why people work with you....
02/03/2022

Let’s play a little game 🤓

Features are informative, and they’re good to know, but benefits are why people work with you.

Benefits are how customers emotionally connect with your products/services. They’re what moves them from just liking what you sell to knowing it solves their problem.

What are the benefits of your product/service? Let me know in the comments 👇

Anyone else’s dog not get the memo? 🙋‍♀️Like, mommy is doing this for you. Work with me here 😅
02/01/2022

Anyone else’s dog not get the memo? 🙋‍♀️

Like, mommy is doing this for you. Work with me here 😅

More than anything else, your content should be HELPFUL 👏🏻No matter what kind of pet business you have, every social med...
01/31/2022

More than anything else, your content should be HELPFUL 👏🏻

No matter what kind of pet business you have, every social media post, every email, every blog post should help your audience learn, improve, or solve a problem.

Even if it seems like you’re “giving away your secret sauce,” here’s the real secret:

YOU are your secret sauce 🤯

Your company culture, your values, your customer experience.

There are other dog trainers, other groomers, other pet stores, but there are no other YOUs ✨

Do you agree?

Pinterest is so much more than you think 🤯When you think Pinterest, do you think recipes, DIY house projects, and weddin...
01/29/2022

Pinterest is so much more than you think 🤯

When you think Pinterest, do you think recipes, DIY house projects, and wedding planning?

Well, it is that, BUT it’s also so much more.

Pinterest is a search engine, not a social media platform.

People go there to search for inspiration, whether that’s a new recipe or a new purchase.

When used as part of your content marketing strategy, Pinterest can put your content in front of TONS of new eyes.

Are you currently using Pinterest for your business?

Your website should be your best wing(wo)man 👏🏻If you’re not getting the conversions you want from your website, your co...
01/28/2022

Your website should be your best wing(wo)man 👏🏻

If you’re not getting the conversions you want from your website, your copy is probably to blame.

Is your website working FOR you? ✨

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Minneapolis, MN

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