Shaughn O'Neill Marketing

08/30/2022

I'm getting a new logo but it's a contest! Let me know which of these you like the most:

I’m running a logo contest on 99designs. Designers have submitted 60 designs so far. Please vote on your favorite as I’d love to receive your feedback.

08/09/2022

https://www.modernretail.co/startups/how-the-affiliate-marketing-playbook-has-evolved-for-dtc-brands/

This article confirms what I'm pitching to prospective clients in the affiliate landscape -- affiliate marketing runs in tandem with (and in many cases, is a hybrid of) influencer and PR campaigns; the difference being payout model (and even that's shifting a bit).

"The growth, however, is particularly reflected among direct-to-consumer brands, many of which are trying to diversify their digital ad budgets in the wake of iOS14 privacy changes and the looming third-party cookie death."

With digital advertising getting more expensive, more DTC brands are considering affiliate marketing as a cheaper alternative to social ads.

01/26/2022

https://www.martechrecord.com/post/dotdash-and-meredith-a-marriage-made-in-affiliate-marketing

One of the main trends in the digital commerce space is for traditional media publications to jump into the pay-for-performance space to offset lost advertising revenue. Meredith Publications (think Better Homes & Gardens, People, etc.) was recently acquired by Dotdash (Byrdie, The Spruce, and other digital publications) for nearly $3B, as an inflection point in that direction.

In a world when the tech giants own so much of the digital marketplace, providing non-Amazon/Facebook options for commerce is in the interest of small and medium-sized businesses, but also in the interest of consumers who can more easily support and trust those brands.

The media and advertising worlds were abuzz when IAC subsidiary Dot Dash acquired Meredith Corporation in May for $2.7B. But what's gotten less attention than the size of the deal was the critical role that affiliate and performance-based advertising programs played in this fascinating acquisition a...

08/02/2021

One of my business mentors doing good work in his post-retirement career --

Gary Kirt, son of the working class, bought his first house for $6,500 when he was in high school.

03/11/2021

Welcome to Shaughn O'Neill Marketing!

If you're a small business or you know one, I'd love to chat more with you and figure out if I can help you.

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