FlyWheel Consultancy

10/05/2022

FlyWheel Consultancy will gladly guide you in automating and customizing your HubSpot system while increasing your revenue operations. Contact us today to schedule your free audit!



🔵Meta

FlyWheel Consultancy is happy to help you grow with Hubspot. Contact us today to schedule your free audit!

09/28/2022

Thought-provoking insight from INBOUND Spotlight Speaker Yamini Rangan, CEO of HubSpot



🔵Meta
⛰️FlyWheel Consultancy

09/21/2022

Marketing Beyond Social Media: Email Marketing

Email Marketing is defined as "a form of marketing that can make the customers on your email list aware of new products, discounts, and other services". Each month, you'll want to closely monitor email marketing metrics, such as open rate, click rate, and reply rate.

Using these metrics, you'll develop an understanding of your most effective content types, weekdays/times for sending, and audience demographics. Along the way, you'll adjust your campaign as needed.

As you grow increasingly comfortable with the email marketing process, you could gradually increase your email cadence over time. Specifically, it is common for organizations to start with a monthly email, eventually ramp up to a biweekly process, and ultimately send emails on a weekly basis.

It's time to start crafting your first marketing email! 📧💻🌿



🟠HubSpot
🔵Meta
⛰️FlyWheel Consultancy

Design Credit: Jamie Leung, Creative Director

08/31/2022

Powerful words of wisdom from Payal Kadakia, entrepreneur and INBOUND alumni



🟠HubSpot
🔵Meta
⛰️FlyWheel Consultancy

08/24/2022

A very well articulated analogy from Sophia Frances, Revenue Operations & Strategy Manager with Kicksaw



🟠HubSpot
🔵Meta
⛰️FlyWheel Consultancy

Image courtesy of Sales Hacker

08/17/2022

Automated Business Processes: Marketing Automation

Marketing automation is defined as "technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically".

This automated process helps businesses efficiently market across various online channels simultaneously while automating repetitive tasks.

Specifically, marketing automation software automates the lead nurturing/marketing workflow process:

1️⃣ Lead Generation: Capture their contact information, often in exchange for free content
2️⃣ Lead Nurturing: Send them personalized communications (via email, company website, social media platforms, and text messages) specifically based on how they've engaged with your content
3️⃣ Lead Tracking: Monitor their ongoing activity in accordance with your brand (such as the pages they visit, the content they download, and/or the webinars they attend) to gain a thorough understanding of their specific interests and needs
4️⃣ Lead Engagement: Initiate communication (perhaps an offer) in conjunction with their interests and needs
5️⃣ Lead Management: Access the CRM insights and analytics generated from their automatically imported activity/information, allowing you to maintain the relationship

With your marketing process fully automated, you can allocate your time and energy towards objectives that can't effectively be carried out by machines! 💬⚙️🖥✉️📣



🟠HubSpot
🔵Meta
⛰️FlyWheel Consultancy

Design Credit: Jamie Leung, Creative Director

08/03/2022

HubSpot features a wide variety of subscription options, including Marketing Hub Starter, Marketing Hub Professional, and Marketing Hub Enterprise. Check out our 'Choosing the Best HubSpot Subscription' for Your Business blog post for a detailed overview of these three hubs!



🔵Meta
⛰️FlyWheel Consultancy

HubSpot features several subscription options that benefit companies of all shapes, sizes, and goals.

07/27/2022

HubSpot has adapted and mainstreamed the FlyWheel model, which depicts the momentum generated from a strong customer service approach on which your organization runs.

Literally and figuratively, the FlyWheel stores and releases energy, an essential action of any successful business process.

Check out this detailed YouTube video summary of 'Turning the Flywheel' by Jim Collins, created and shared by Quick Learning Free Audiobooks.



🔵Meta
⛰️FlyWheel Consultancy

Turning the Flywheel by Jim CollinsTips and tricks for building your company’s forward momentum. What do the most successful companies have in common, and ho...

07/20/2022

Service In the Modern Era: Customer Journey

'Customer Journey' is defined as "the process by which a customer interacts with a company in order to achieve a goal".

The journey itself begins when a prospect is introduced to a product/service. This journey ultimately concludes once the prospect converts to a customer in purchasing said product/service.

Accordingly, 80% of customers consider their overall experience to be equally important as the product/service.

Therefore, it is imperative that this process is guided by a customer journey map. This serves as a visual depiction of the user striving to accomplish a specific task/goal with regard to your business.

The customer journey mapping process contains five core components:

1️⃣ Actor: The user that's partaking in the journey
2️⃣ Scenario & Expectations: What the user anticipates will occur throughout the journey, as well as the intended outcome
3️⃣ Journey Phases: Detailed information that speaks to the journey narrative
4️⃣ Actions, Mindsets & Emotions: What the user is doing, their mental approach throughout the process, and how they feel as a result
5️⃣ Opportunities, Insights & Ownership: General takeaways with regard to what did/didn't work well overall, and was learned from the process

Though these five components might make the journey mapping process seem complex and confusing, they actually help streamline and simplify it for your business.

When properly executed, the customer journey mapping process has two primary benefits:

👉While collaborating with others throughout the process, you'll generate a shared understanding of the user experience
👉This process ultimately yields an 'artifact' that can be used to convince others (stakeholders, managers, etc.) of what change(s) should be implemented

Now that you understand the essentials and importance of the customer journey, it's time to start mapping out the process!🌐📞✉️🖥💡🤝👤🛄📢💻



🟠HubSpot
🔵Meta
⛰️FlyWheel Consultancy

Design Credit: Jamie Leung, Creative Director

07/13/2022

FlyWheel Consultancy will gladly guide you in automating and customizing your HubSpot system while increasing your revenue operations. Contact us today to schedule your free audit!



🔵Meta

FlyWheel Consultancy is happy to help you grow with Hubspot. Contact us today to schedule your free audit!