09/28/2026
How can businesses reduce the operational work that comes with selling through more channels?
When the systems behind your commerce operation aren't connected, teams often fill the gaps with spreadsheets, emails, manual corrections, and extra steps.
The good news? Those workarounds can also show you exactly where to improve.
Try these 4 practical steps:
1️⃣ Connect the information behind every sale. Map where inventory, pricing, product, customer, order, and fulfillment data lives today.
2️⃣ Build business rules into the process. Look for repetitive decisions that could be automated instead of relying on employees to remember what to do.
3️⃣ Make product data work everywhere. Keep product information accurate, consistent, structured, and usable across ecommerce, marketplaces, sales, customer service, and AI.
4️⃣ Track the workarounds. Pay attention to what your team copies, checks, emails, corrects, or maintains in spreadsheets. Repeated workarounds are often signs of unnecessary operational work.
Start with one order. Follow it from purchase to invoice and ask: Where does someone have to step in and connect the dots?
That's often where your next operational improvement is hiding.
Visit our website today and learn more about connected commerce.
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