06/23/2016
Cuipo, the innovative social enterprise working to protect and preserve the world’s endangered rainforest one square meter at a time is excited to launch nationally at the 2016 National Restaurant Association (NRA) Show May 21st-23rd at McCormick Place in Chicago.
The national launch comes following the appointment of The Big Beverage Company (TBBC) as the exclusive Cuipo Water licensee. TBBC is a U.S. based beverage commercialization firm that specializes in building brands, including product formulation and go-to market strategies. The firm was founded by veteran beverage industry executives Jean Terminiello and Tim Goff. (www.bigbeverages.com).
“The success of Cuipo Water is very important in our overall vision of saving the rainforest through our non-profit One Meter at a Time Foundation and having TBBC as our strategic partner has enabled us to successfully accomplish our goal,” said Tom Murray, CEO of Cuipo LLC. Adding, “there is a sense of urgency to preserve the rainforest, every second one football field of rainforest is destroyed.” The rainforest cools the planet, sequesters greenhouse gases and purifies air, soil and water. They nourish biodiversity and shield wildlife.
“We are honored to support Cuipo in such an important mission,” said Jean Terminiello, TBBC Co-Founder, adding, “Cuipo’s patented technology to save the rainforest, coupled with a 100% RPET bottle resonates with millennial consumers and a whole new green generation who prefer to support products and companies that care about their impacts. Our core restaurant and hotel base is extremely loyal and have reported overwhelmingly positive guest feedback on Cuipo premium water availability at their locations; we are now pleased to offer Cuipo water nationally to meet consumer demand.
Consumers purchasing Cuipo Water can preserve one square meter of rainforest in their name by entering a redemption code online, which is found on every Cuipo Water bottle.
Started in 2008, Cuipo (pronounced kwee-po) was created to inspire the preservation of our rainforests by inspiring individuals and institutions to act and become responsible trustees of the planet. In 2015, Cuipo was signed by Creative Artists Agencies to increase brand awareness through trusted licensees and to strengthen its firmly planted roots in a variety of markets to facilitate rapid growth and cause awareness. Every Cuipo product helps preserve prime rainforest, one meter at a time. (www.cuipowater.org)
http://www.bevnet.com/news/2016/cuipo-water-launches-nationally
