Julee Klein Marketing

07/28/2026

More insights into how AI might be hurting your website, as Google may flag and demote it as "thin content". Quote from the article, “…the opposite of thin content is content that site owners have written themselves, contains additional value, is unique, and leans in on the author’s actual expertise.”

Takeaway for small business owners: lean on your OWN intelligence, professional experience, and expertise to create content that is of value to your audience.

Google may be penalizing websites for AI-generated content under an expanded definition of thin content.

07/23/2026

Genius! What a great way to turn this one-star Google Review into a huge viral win!

07/13/2026

Thrilled to launch our client's new promotional landing page and downloadable FAQ Guide! 💜The Team at Excel Trust Deed Investments, aka Excel TDI, now offers Reverse Mortgages and needed a high-converting landing page with a downloadable FAQ Guide to help their clients better understand reverse mortgage loans and prepare to apply.

The landing page includes:
☑️Informational Video about Reverse Mortgages
☑️Downloadable Guide to Reverse Mortgages
☑️A Reverse Mortgage Calculator
☑️Frequently Asked Questions
☑️A "Book a Meeting" Feature to schedule a 1:1 consultation

💜 Bonus: the website is ADA-compliant and fully accessible to users of assistive devices and those needing other accommodations.

We're so chuffed that they chose JKM to design and build their new landing page! 💜 Now they are ready to advertise and promote and have a great, high-converting landing page where they can drive web traffic and capture leads.

Congrats, Excel TDI, and kudos to the JKM Team!
👉Check it out: https://www.exceltdi.com/reverse-mortgages/ 👀

05/21/2026

We are proud to make accessibility part of how we build websites. JKM is part of a global movement working to ensure the web works for everyone, including more than one billion people worldwide living with a disability.

On Global Accessibility Awareness Day (GAAD), JKM is reaffirming its commitment to digital accessibility. We are using this moment to strengthen how our digital experience works for the people we serve and their customers. For us at JKM, accessibility is not a one-time initiative. It's part of building a more reliable, usable experience for every customer and internet user.

At JKM, we serve small business owners and non-profits. When digital experiences fall short, it creates friction at critical moments. Accessibility is how we reduce that friction and help our clients earn trust with every interaction on their website.

In collaboration with accessiBe, JKM is implementing solutions that
support continuous accessibility improvements over time. This work is informed by accessiBe’s Advisory Board and accessLabs, ensuring accessibility efforts reflect real user needs in practice.

As awareness grows, expectations do too. JKM is committed to ongoing improvements to ensure its digital experience remains usable, reliable, and effective for all users.

04/15/2026

We do a lot of pro-bono work, and here's just one of the recent projects we've worked on for a local non-profit organization. This one is especially important as it is a business-card-sized handout encouraging Californians to check their voter registration and register to vote!

👉Want to check your voter registration status or register to vote? Go to https://registertovote.ca.gov

04/14/2026

Thrilled to launch our client's new website! The Morgan Hill Downtown Association does a lot of good in our community, promoting local businesses and hosting events that drive tourism to Morgan Hill, like their upcoming Wine & Art Stroll on April 25th and their Whiskey Tasting Event in the Fall.

We're so chuffed that they chose JKM to design and build their new website! ♥️ And we're especially proud of the custom photography we provided for the home page of the beautiful CURA Art Gallery building and our iconic spider! 🕷️ Other images were provided by Visit Morgan Hill and the City of Morgan Hill.

Congrats, , and kudos to the JKM Team! Check it out: https://www.mhdowntown.org/

03/10/2026

When it comes to AI and marketing for your small business, proceed with caution. Many small business owners are relying on AI tools for marketing and customer service. But that might not be the best thing for your business. Take, for example, this local restaurant in Santa Cruz that encountered swift backlash for using AI to create its new logo in a community well-known for its artists, musicians, and other creatives.

Read the article about The Salty Otter in SFGate https://www.sfgate.com/food/article/santa-cruz-restaurant-ai-21955920.php

Lessons:

1. Know your community and understand who your local potential customers are.

2. Be a small business that supports other small businesses, not one that bypasses them for shortcuts to "creativity."

3. You can't win customers if you are inadvertently insulting them.

4. Choose your tools and vendors wisely.

A restaurant's colorful logo of an otter on a surfboard caused backlash on Yelp.

02/03/2026

Reflecting on that one time we had a wonderful weekend at with good friends who also happen to be clients. 💜♥️

02/02/2026

Keep your brand out of the junk drawer! From malware, magnets, men’s socks, and more - here's a great roundup of what not to order for those giveaways, corporate events, and SWAG bags! Thanks, !

The short list of bad ideas:

⛔ Cheap tech
⛔ Magnets
⛔ Goofy socks
⛔ Novelty gimmicks
⛔ Good swag with bad art

Read the article to get some better options and stay out of the landfill: https://www.moo.com/blog/branding/worst-branded-merch

Real stories from MOOsters about corporate gifts gone wrong, and what you can learn from them to gift better.

01/31/2026

These sponsor ribbons are gonna slay at the (sold out!) LobsterFest event tonight! More pro bono work provided by JKM to the Rotary Club of Morgan Hill - event logo design, sticker layout and printing, and ribbons sourced and donated by JKM.

👉
👉 (vinyl sticker printing)

Want to do some good in your community and around the world? Support your local Rotary Club! 💙💛