Rainbow Video Inc. of NJ

05/18/2018

11/21/2017

11/11/2016

This is a really funny show. I was the video editor and many times had to stop editing because I was laughing so hard.

06/07/2016

05/17/2016

More new exhibitors added to MCA-I New Jersey's Annual CineTech Showcase THIS Friday, May 20th! + Door Prizes!

02/23/2016

This month we are celebrating our 34th year in business. Now that is experience! We must be doing something right!

http://www.RainbowVideo.Net

Rainbow Video Inc., Morristown, NJ - award winning video productions, video editing, and new media productions.

11/24/2015

Richard and Susan would like to wish you and your family a very Happy Thanksgiving and a wonderful holiday season.

We would also like to thank our clients for the trust they place in us to create successful videos for them.

Have a great holiday season,
Richard & Susan

10/23/2015

What does a video cost?

What are your expectations for your video program? Do you want a Ford Fiesta (economy but gets you there), a Ford Mustang (lots of style), or a Rolls Royce (lots of bells and whistles)? Or are you somewhere in between? Determine your budget (at least a range) before you talk to a production company because that is a piece of information they will need in order to give you a proposal. It is a waste of everyone’s time to have the video company come up with a concept and outline for a video with a $20,000 budget if your budget is $3,500.

When we do a budget there are the fixed items: number of shoot days needed, crew requirements, video production equipment, and video pre-production and post production aspects. These all have variables and values, such as how large a crew and their experience level. Camera quality affects the final look of your program. How much editing time is needed and does the video require graphics and/or animation? These are just a few aspects.

If you shop simply for price you may be disappointed in your final video. Does it look professional and does it tell your story? Will it engage your audience? Your video is a reflection of you and your business. The video company you hire needs to have the experience and knowledge to guide you to produce the best video for your budget.

In other words, when you are trying to select a video production company, compare the video proposals/services/experience and ask yourself, “Am I comparing oranges to oranges? And are all the oranges the same quality?”

Rainbow Video has over 35 video awards including 5 EMMY Statues. We have been creating successful videos since 1982.

10/16/2015

Have a great weekend.

10/09/2015

96% of consumers find videos helpful when making a purchase.

Every business has a website. That used to be enough. Not any more. Today, if you are serious about growing your customer base you need to use video on your website. The key here is to make sure the video is well written and professional looking. A poorly made video can do more harm than good. Yes, you will have to invest some budget dollars to hire a video production company, but it will be well worth it. Visitors to your website want video and they will form their opinion about your business based on how the video represents you and your product or service.

A recent survey conducted by Animoto sites these impressive statistics:
* 96% of consumers find videos helpful when making a purchase.
* 73% of consumers are more likely to make a purchase after watching an online video that explains the product or service.

These statistics speak clearly about the value of video to your business. But remember, make sure it is well done and professional because your potential customers are watching and judging your business by it.