10/12/2026
My son and I have been kicking around buying a business.
So I asked Jon Ostenson, who helps people buy one for a living, where the smart money is going.
Not burgers. Septic. Dumpsters. Senior care. Pool cleaning.
His line: "Non-sexy is the new sexy."
We got into what it really costs to buy in, how people pay for it, and the 3 things a franchisor wants to see in you.
Watch or read it here:
What does it really cost to own a franchise? Jon Ostenson tells The Sales Whisperer® where the money is in non-food franchising and how owners fund it.