Erin May-Latawiec Consulting

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United States
Naperville, IL
Erin May-Latawiec Consulting

Strategic Leadership Advisor | Trusted Thinking Partner to Founders & Executives Hey there!

I'm Erin, an experienced CEO & Optimization Advisor with a passion for using creativity and innovation to transform small businesses. With a rich background of over 20 years in end-to-end business transformation, I specialize in streamlining businesses leading to exponential growth and increased profitability.

09/16/2025

Sharing my most recent “work of heart”. 💜 Introducing Inner Pitch, a mindset channel for youth athletes where they can train their mind just like they train their body. I was inspired to create this platform because I watched my kids work so hard training their bodies and then in one moment of high pressure or a mistake or a screaming parent, I saw all of that crumble.

That’s when I realized that half of the training was missing. The mental training. Inner Pitch’s mental reps consist of visualizations, affirmations and pep talks. And in the first week of launching TikTok (just 3 weeks ago), the first pep talk got 350k views and almost 40k likes.

The comments and shares reinforced the need for this type of training and what had initially started as just a soccer mindset channel has already been requested for all the other youth sports.

This is your reminder that if you feel inspired, take action. Put your creation out into the world because you never know how many people it can impact. ❤️

Find Inner Pitch on TikTok, Instagram, YouTube and (Spotify playlists coming soon)

07/17/2025

Sometimes figuring out how to change the world feels impossible. It feels too layered, too complex to even know where to begin.

But last night, as I watched the fireflies light up the field behind my house, I was reminded that we all have that light within us. We just have to let it shine.

Darkness cannot exist where there is light. Maybe it really is that simple.

10/20/2024

I can't resist the opportunity to coach, even if it's for the rug cleaner!

The other day, I was chatting with the guy cleaning my rugs (and of course, I had to ask what his dream job was). Now, don’t get me wrong—there is something satisfying about instantly turning a dirty rug bright and clean again. But when I asked him if this was what he wanted to do long-term, he immediately jumped in with a response.

Me: “So, is cleaning rugs something you want to do long-term?”

Rugman: “No, not really… it's just all I’ve ever known.”

Me: “Well then, what’s your dream job?”

Without skipping a beat, the Rugman replied boldly: “Actually, I’ve always wanted to be a police officer. But I don’t feel confident enough. I have tattoos and I am not very tall, but I know that's silly and other people who are smaller than me and shorter, they’re doing it with so much confidence. So, I know, why can’t I?”

The irony hit me: he was CONFIDENTLY claiming a lack of confidence and I had to call him out on it. “You already have the confidence, you just proved that. You just need to change the story you're telling yourself out loud.”

We often become trapped in stories that limit our potential, missing the evidence of who we already are and what we can achieve.

Are you letting your "confident excuses" hold you back from what you really want?

10/15/2024

It’s easy to hold on to what feels secure, even if it’s not a good fit. But what if the fear of letting it go is blocking something much better that wants to fill that space?

I recently helped one of my amazing clients part ways with a high revenue customer that was not aligned with the company’s values. Guess what happened? It created space for a new, amazing, and ALIGNED customer to partner with them—one that generated twice the revenue of the previous customer.

Sometimes we keep waiting for something new and better to arrive, but we haven’t yet made space for it. What is something you can let go of that’s not aligned with who you are?

04/15/2024

Proud to promote another amazing opportunity for my client Perrino & Associates! ✨

Are you an experience administrative assistant AND want the flexibility of a part-time, remote position?

The Administrative Assistant role at Perrino & Associates is perfect for someone who has been there, done that! This person is already very familiar with supporting leaders in a service-based role; you know, scheduling, making reservations, booking travel, planning events, all the things that those hyperorganized and creative humans out there love!

Highlights-
Company: Perrino & Associates - a women-owned, local, boutique foodservice consulting firm
Role: Administrative Assistant
Hours: 20 hours per week, M-F with flexibility
Pay: $26,000 annually
Benefits: 2 weeks PTO, 1 week winter holiday vacation, all holidays off + day before and after holiday, and summer hours (1/2 day Fridays)

(Full job description and application instructions linked in comments. Note - Sometimes Facebook hides all comments, so in order to view all comments and see the application link, click the drop-down arrow in the comments section, select the radio button next to ‘All Comments’ and then scroll to find the link.)

04/10/2024

One of my favorite, local clients is expanding their team, so if you or anyone you know in the Chicagoland area is interested, please see below and check out the link in the comments for details and how to apply! 💖

Do you have a passion for giving advice and also have a strategic mindset? The Business Development Consultant role at Perrino & Associates is perfect for someone wanting to build their career in business consulting. Oh, AND work with an incredible team while maintaining a healthy and flexible work/life balance. ✨

Highlights-
Company: Perrino & Associates - a women-owned, local, boutique foodservice consulting firm
Role: Business Development Consultant
Hours: 32-35 hours per week, M-F with flexibility
Pay: $65,000 annually
Location: Primarily remote but required to be located in the Chicagoland area for in-person, client meetings
Benefits: 2 weeks PTO, 1 week winter holiday vacation, all holidays off + day before and after holiday, and summer hours (1/2 day Fridays)

(Full job description and application instructions linked in comments. Note - Sometimes Facebook hides all comments, so in order to view all comments and see the application link, click the drop-down arrow in the comments section, select the radio button next to ‘All Comments’ and then scroll to find the link)

09/22/2023

Why are you letting your past define what you want to become in the future?

There is a reason you want to leave your current situation, right? Something is missing, something feels out of alignment, maybe you know deep down that there has to be more to all this.

Maybe it's because it wasn’t even your choice to get into this industry or job in the first place.

Maybe it was decided for you by family, friends, society, a degree that you invested in when you were a teenager, or maybe it was just an obligation to make ends meet and survive.

So if that's the case, I ask you again, why would you base your next career decision on everything that you were taught that you were versus who you actually are?

And this is the scariest part for most people, the process of unlearning what you were taught and rediscovering your true and authentic self.

I share this message from experience, from knowing exactly where you are now. After 18 years in corporate, and now being a business owner for 2 years, I will tell you that relearning who you are is a process and doesn't happen overnight, but it is the most transformational and rewarding decision that you will ever make. 💖

09/13/2023

I am going Live on Clubhouse Today @9:30am CST to answer YOUR questions!

Are you an entrepreneur/business owner and have a problem to solve in business/life, let’s talk! Are you a leader in your company and need advice on a situation? Come on down!

Talk to you soon!
Erin

09/12/2023

Success is more than what meets the eye. Dive deeper and transform not just your business, but your life. 🌌

I invite you to join me on a 12-week journey beginning 9/25/23 to optimize your business, end-to-end so that you can start enjoying the true success you deserve.

Link in comments/bio. 💖

09/10/2023

🌟 Embracing every moment, cherishing every smile. Because success is more than just numbers; it's about the quality of life we build. Want to redefine success and reclaim your time? Dive into my Small Business Total Transformation Program and discover the joy of true achievement. 🌟

👉Link for more details in comments

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09/08/2023

🌊 In the quiet depths, where colors dance and sunlight plays, lies a promise of transformation. Just as the ocean holds mysteries, so does your business's potential. Dive in, and let the journey to abundance begin. 🌌

The Journey Starts on 9/18/23. Link to signup in Bio.

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Naperville, IL

Website

http://Erinmay.com/

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