09/20/2024
Only 30 days to pull off your launch? Don’t panic—I’ve been there and it is possible (just a little bit more stressful). Here’s some notes on how to plan it out👇
Week 1: Tease the launch.
Plan it out in your calendar week by week, it’ll help you not freak out and visualize it better. To get your audience excited by beginning to drop hints about your product or service. If you’re launching a new skincare line, show a blurred product shot or a behind-the-scenes of your process. Share the inspiration behind it. Think of it like stirring a cocktail—this is where you build that curiosity. 🍸
Week 2: Pour out the details.
Now’s the time to get into the meat of it. If you’re launching a new fashion collection, talk about what makes it special—sustainable materials, unique designs, extra bonuses. Give your audience a reason to feel like they need this in their life, stat.
Week 3: Create urgency.
People need a reason to act now. Maybe you’re offering early access to your email list or VIPs, or you’re throwing in a bonus (like a free tote bag with purchase). If you’re launching a service, you could offer a discount for anyone who signs up within 24 hours or the first 10 people. This is what gets them off the fence.
Week 4: Go big on launch day!
Your big moment. Whether you’re posting about a product drop or a website redesign, make sure you’re all over stories, reels, and answering DMs. If you’ve got customers already, show their reactions. Go live, answer questions, show off the goods, and engage with everyone. Make them feel like they’re part of it.
Post-Launch: Keep the energy up.
Just because the launch day is over doesn’t mean you stop. Keep sharing testimonials, how-to-use videos, and behind-the-scenes content. Follow up with anyone who showed interest but didn’t buy, and keep the momentum going.
