Kim2design

08/28/2026

Capture the lead.
Notify the right person.
Send the immediate response.
Create the follow-up task.
Track what happens next.

No guessing.
No sticky notes.
No leads playing hide-and-seek.

Just a purrrfect little marketing system doing its job. 😹

08/26/2026

Marketing: “Sales isn’t following up with the leads.”

Sales: “Marketing keeps sending us bad leads.”

Agency: “The website is the problem.”

Web vendor: “The CRM isn’t tracking correctly.”

CRM vendor: “The data coming in is a mess.”

Meanwhile, the customer is somewhere in the middle, wondering why nobody called them back. 😬

This is what disconnected marketing looks like.

And adding another platform, vendor, campaign, or automation usually doesn't fix it.

The problem isn't always the individual pieces.

It's that the pieces aren't working together.

Marketing needs to know what happens to the leads it generates.

Sales needs visibility into where leads came from and what they've already done.

Vendors need to understand how their piece connects to everyone else's.

And the data needs to flow through the entire customer journey.

Marketing works better when everything works together.

Align. Communicate. Integrate. Grow.

That's a marketing system. 💪

08/25/2026

I’ve been doing some research on how SaaS companies are changing their marketing, and two things keep standing out:

Transparency and less friction.

HubSpot is leaning into more casual, human content. People talking from their homes. Less polished. More “here’s what I actually know and how I do it.”

Kajabi recently announced an open-house-style video series from their headquarters, giving people a look inside the company and the people behind the product.

Interesting shift.

Brands have spent years trying to look polished.

Now they’re trying to look accessible.

But there’s another shift happening that I think is even bigger:

Reducing friction.

AI has changed what people expect when they need help.

If I have a question about your software, I don’t necessarily want to dig through 15 help articles, watch a 45-minute tutorial, or submit a support ticket.

I want to ask the question.

And get the answer.

Preferably with a summary and step-by-step instructions specific to what I’m trying to accomplish.

That means SaaS companies are going to have to rethink the traditional knowledge base.

Instead of scattered help articles, videos, documentation, community discussions, and support answers, I think we’ll see more companies creating centralized knowledge hubs that AI can search, summarize, and answer questions from.

08/24/2026

Chaos is not a marketing strategy. 😂

But sometimes it sure looks like one.

New lead comes in.
“Did anyone follow up?”

Campaign launches.
“Is this being tracked?”

Someone asks for a report.
“Which spreadsheet has that?”

Customer responds.
“Who owns this lead?”

Meanwhile, there are 47 browser tabs open and someone is quietly hoping the CRM knows what’s happening.

This is why I love marketing systems.

A good system creates a clear path:

Attract → Capture → Nurture → Convert → Grow

Leads have somewhere to go.
Follow-up happens consistently.
Automations handle the repetitive work.
Data tells you what’s working.
And everyone knows what happens next.

Marketing will always have a little chaos.

But your process shouldn’t depend on it.

And if your marketing currently looks a little more like the dog on the left…

I’ve been there. 😂

08/21/2026

What will you be doing this weekend?

The goal is to move from monitoring everything to managing exceptions.

Build one trustworthy dashboard. If you’re bouncing between GA4, CRM reports, ad platforms, spreadsheets and five browser tabs trying to determine what happened, the reporting system itself needs work.

08/20/2026

𝗛𝘂𝗯𝗦𝗽𝗼𝘁 𝗶𝘀 𝗻𝗼𝘄 𝗛𝗜𝗣𝗔𝗔-𝗰𝗼𝗺𝗽𝗹𝗶𝗮𝗻𝘁!?!?!

When did this happen?

This is a 𝗴𝗮𝗺𝗲 𝗰𝗵𝗮𝗻𝗴𝗲𝗿 for healthcare marketing.

I’m so glad the HubSpot team reached out to me to walk me through their newer capabilities.

For years, one of the biggest questions when evaluating marketing and CRM platforms for healthcare organizations has been: are they HIPAA-compliant?

This opens up some interesting possibilities for healthcare organizations that need marketing, CRM, automation, reporting, and lead management to work together.

And now I’m especially looking forward to my next conversation with HubSpot.

I want to do something I enjoy doing - comparisons:

𝗛𝘂𝗯𝗦𝗽𝗼𝘁 𝘃𝘀. 𝗚𝗼𝗛𝗶𝗴𝗵𝗟𝗲𝘃𝗲𝗹.

Not just a feature checklist.

I want to compare them from a marketing systems perspective:

• CRM and pipeline management
• Marketing automation
• Lead capture and follow-up
• Reporting and attribution - DASHBOARD comparison YAY
• Integrations
• Multi-location capabilities
• Healthcare/HIPAA considerations
• Cost and scalability

Because the question really isn't, “W𝗵𝗶𝗰𝗵 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗶𝘀 𝗯𝗲𝘁𝘁𝗲𝗿?”

It's: 𝗪𝗵𝗶𝗰𝗵 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗶𝘀 𝗯𝗲𝘁𝘁𝗲𝗿 𝗳𝗼𝗿 𝗧𝗛𝗜𝗦 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗮𝗻𝗱 𝘁𝗵𝗲 𝘀𝘆𝘀𝘁𝗲𝗺 𝘁𝗵𝗲𝘆'𝗿𝗲 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱?

It's surprising how things change when you're busy installing systems.

Any questions I should ask HubSpot when I have them in the meeting?

08/19/2026

08/19/2026

I know this all too well 🤪

08/18/2026

am I the only one? lol

08/18/2026

Are Marketing Jobs a 24/7 job?

Crazy thought…right? But what are the true expectations?

A potential customer finds you at 10:30 PM.

They visit your website.
They fill out a form.
The lead enters your CRM.
They immediately receive a response.
Your team is notified.
The lead is nurtured.
The source is tracked.

And you might be asleep through the whole thing.

That’s what a connected marketing system should do.

Get Found → Capture → Follow Up → Convert → Grow

The goal isn’t to add more marketing tools, more campaigns, or more work.

It’s to connect what you already have so each piece knows what happens next.

Because good marketing shouldn’t depend on someone remembering to check a spreadsheet, send an email, follow up with a lead, or figure out where that customer came from.

Marketing may be a 24/7 job.

You shouldn’t have to be.

Your systems should keep working when you aren’t.