Just Get To Work with Deb Colitas

Just Get To Work with Deb Colitas Don't hold back, Just Get to Work! πŸ’»

Dive in here β†’ linktr.ee/debcolitas

06/09/2026

Own your expertise. Show up consistently. Give AI the material it needs to understand you and recommend you.

Your website, your podcast, your LinkedIn, your press mentions every single piece of content is a signal. The question is what signal are you sending right now?

Full episode here πŸ‘‰ https://youtu.be/nmh0b_WhL1Y

06/08/2026

If someone asked ChatGPT to recommend a business like yours, would your name come up?

This is the opportunity in front of all of us. The future of visibility is not who ranked first. It is who AI understands best. Let's talk about it. πŸ‘‰

https://youtu.be/nmh0b_WhL1Y

06/05/2026

It is no longer type a keyword and scroll through results. It is ask a question and get an answer instantly.

Your customers are now asking AI for recommendations instead of Googling you. The question is whether AI knows enough about your business to recommend you at all.

Watch the full episodeπŸ‘‰ https://youtu.be/7Lmuxl8Ik4o

06/03/2026

AI search is not looking for the loudest business in the room.
It is looking for the most understood one.

Large language models want to know who the authority is in your space. If your digital presence is scattered, inconsistent or confusing, AI simply will not recommend you.

Authority positioning is not optional anymore. It is the difference between showing up and disappearing.

Watch the full episode here πŸ‘‰https://youtu.be/7Lmuxl8Ik4o

05/06/2026

I am very forward about how my husband and I suffered a catastrophic business loss in 2014. We were under funded, did not know what we did not know, and simply made mistakes. BUT, during this time, we LEARNED more than could have ever been given to us through success.

Do you have a Failure Intelligence System? This is how you evaluate your own failure to quickly pivot, building upon what you learned to go bigger and better at what you are seeking to accomplish.

Take a listen to Episode 8 to think about how failure is only a short term setback, but a long term strength when you have the right mindset and motivation. https://lnkd.in/e-4ywKCx

And if you are failing right now - you will get through it.

04/24/2026

I miss back-in-the-day in the early 2000s when you could sit in ONE day and plan out your entire year's marketing:
- Yellowbook
- Radio ads
- Billboard (if you were fancy)
- Direct mail

Now?!?!? Online ad spend can be as bad as working the slot machine at the casino. How much money, time, and effort are needed to make an impact?

I attempt to breakdown trends I currently see with Facebook and answer: Is the platform still worth it? Enjoy my wonky reel here.

View the full episode here at https://lnkd.in/ewgBwUj2

04/08/2026

Upwards of 85%+ of the US population of internet users are on LLM search...
How often are you going to ChatGPT, Grok, Microsoft Copilot, Claude and many others to find your answers?

If you have a business, or are responsible for anything having to do with an online digital presence, this IS THE podcast that will enhance your positioning. Your customers are using LLMs to ask questions where you need to be the answer for.

IMPORTANT: YOU CANNOT RANK IN AI SEARCH. This is not Google SEO, it is a new game where you must become the trusted authority through authentic content to win placement.

LLMs (Large Language Models)/AI Search is taking over, but it is nothing to be afraid of when you know what the heck is going on and how to talk about it. Listen in for 23 minutes and 20 seconds (or put me on double speed!) to know if you are on track with what you know.

Full episode of Just Get to Work here: https://lnkd.in/ey79ygsW

03/27/2026

I am TIRED of the fake hustle.

I am EXHAUSTED by the bright shiny object of clickbait and tactics that are only intended by others to make a quick $$$.

Welcome to my mini-rant in the most recent Just Get to Work podcast for 'What Makes a Good Hustle?'. Please be entertained as I may explode if another so-called expert offers their course to me promising 8-figures if I only follow their 24.5 steps over 1,294 hours of content that I have to swim through...

I am not a bizzilionaire, but I can say that I have worked hard to keep my priorities in order. I have my faith, I have my family, and then I have everything else.

A good hustle is one that does not feel or act like a hustle. It is when you can provide authentic value through relationships that you take great joy in having. Now go get to work.

Watch and listen here: https://lnkd.in/e6P98ADy

03/20/2026

Hard truth is that getting to work is also about the relationships in our lives.

I had to learn this lesson at age 6 when my father left our family for someone else. I don't say this out of trauma or attention seeking, but the reality of how each one of us can pinpoint that first person who royally disappointed us.

BUT HERE IS THE BLESSING... The real story starts when you pick yourself back up again and move full force forward in all blessings you have been given and can share with others.

Don't avoid the hard relationships, learn from them and decide how to do better. Don't let bad or mishandled relationships be the distraction.

Would love for you to take a moment and click on my Just Get to Work podcast to hear more: https://lnkd.in/ey8BPPwC

03/12/2026

I am NOT for soft parenting... just ask my kids! :-)

However, I am all about COMMUNICATION as you parent. There are many hard 'no's' we give our children out of love and important boundaries as they grow. However, if there is not a clear trust through communication as they get older about WHY these boundaries exist and that they are through love, your relationship will break down.

Here is a clip from my Just Get to Work podcast release from last week where I dig into how as parents, we need to know when to look inward and improve our communication skills. There are many times when 'because I said so' is valid in the moment, but there are SO many more beautiful times where you can dive deep into conversations with your children that help mold their ability to be incredible humans.

Listen and watch here: https://lnkd.in/eWQTUBQE

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