Just Get To Work with Deb Colitas

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Just Get To Work with Deb Colitas Don't hold back, Just Get to Work! 💻

https://justgettowork.com/

10/20/2026

You can't open a news station, a blog, or your feed without seeing AI everywhere right now.

And here is the mistake I see business owners make consistently. They treat it as a technology story. A new tool shows up, evaluate the tool, decide if it is a fad, move on.
That is the wrong frame entirely. This is a behavior story.

🎙️ Watch the full episode: https://youtu.be/D09fhOrmWR4

Your competitor didn't outrank you. They just got mentioned by people you don't control, and AI noticed.That's the new g...
08/28/2026

Your competitor didn't outrank you. They just got mentioned by people you don't control, and AI noticed.

That's the new game.

Full episode here 👇

https://youtu.be/wuwMAx3riDU

Trust used to be a numbers game. Backlinks, keywords, ads.AI plays a different game. It's asking whether other sources a...
08/27/2026

Trust used to be a numbers game. Backlinks, keywords, ads.

AI plays a different game. It's asking whether other sources agree you're trustworthy, not whether you paid for the spot.

Full episode here 👇
https://youtu.be/wuwMAx3riDU

08/26/2026

You are not the most trusted source about your own business anymore. Everyone else is.
If 8 out of 10 strangers say a restaurant is great, I trust that. If only the owner says it, I don't.

AI is doing that same math. Except across millions of pages, in half a second.
Full episode here 👇

https://youtu.be/b4Lo4kSyRb0

08/25/2026

I want you to try something before you read the rest of this caption.

Go search your business by name on ChatGPT. Ask it a buying question. Write down exactly what it says.

You cannot fix what you can't see, and most of you have never looked. I'm walking through the full audit in tomorrow's episode.

A 2,000 word blog post got skipped. A two-sentence FAQ answer got quoted word for word.Length isn't the win anymore. Cla...
08/20/2026

A 2,000 word blog post got skipped. A two-sentence FAQ answer got quoted word for word.

Length isn't the win anymore. Clarity is.

Full episode here 👇
https://youtu.be/wuwMAx3riDU

Six things I'm doing differently with content now that AI is the one reading it first:Answer-first headers. Direct FAQ a...
08/19/2026

Six things I'm doing differently with content now that AI is the one reading it first:

Answer-first headers. Direct FAQ answers. One topic, fully covered instead of ten thin pages. Specific numbers instead of vague claims. Clear section structure. And going back to update old content, not just publishing new content.

None of these are hard. Most of them just mean writing for extraction instead of writing for scroll.

Save this if you're rethinking your content plan.

Full episode here 👇
https://youtu.be/wuwMAx3riDU

08/18/2026

The content that wins AI search isn't the most creative content. It isn't even the most beautifully written content.

It's the most usable content. Clear answers, real specifics, structured so a machine can grab it and hand it to someone who needs help.

This is actually good news. It means you don't need a huge budget or a fancy agency to compete here. You need to be clear, honest, and specific.

And if you've been listening to the show for a while, you already know that's exactly how I think you should be running your whole business anyway.

Watch the full episode : https://youtu.be/wuwMAx3riDU

I used to think a search was a search.Now I know: the search happens, AI answers it right there, and 68% of people never...
08/14/2026

I used to think a search was a search.

Now I know: the search happens, AI answers it right there, and 68% of people never leave the results page.

Your traffic isn't dropping because something's broken. It's dropping because the whole game changed.

Full episode here 👇
https://youtu.be/jIK_F_vs7Xs

You search. AI answers instantly. Your website never even opens.That's the reality behind the number: 68% of Google sear...
08/13/2026

You search. AI answers instantly. Your website never even opens.

That's the reality behind the number: 68% of Google searches end without a single click.
I'm breaking down what this actually means for your business, and what to do about it, in this week's episode.

Full episode here 👇
https://youtu.be/jIK_F_vs7Xs

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