03/11/2015
Ever raise your prices and wince at the feeling "I wouldn't pay this" but know that the value you deliver deserves that price? Here's a cool article about the $10,000 Apple Watch and how you are not your customer - really explained it well for me. https://unicornfree.com/2015/nobody-will-pay-10000-for-an-apple-watch-other-reasons-you-cant-sell-s**t
Are you going to spend $10,000 on the new Apple Watch Edition? No, right? Me either. Maybe you can't afford it. Maybe you *could* drop $10k on a device but it seems repugnant or simply ridiculous. Maybe you don't wear a watch at all; I sure don't, and at this stage I don'