04/28/2021
Weddings, traveling, recipes, and more—if you want it, it can be pinned. 📌 The power of Pinterest is... well, just that huge, with 77% of weekly Pinterest users discovering a new brand or product from the platform, and 90% of weekly users making purchase decisions while pinning. 💸 What do you search for most on Pinterest? 👇
Here’s 5 easy tips to grow on Pinterest!
✨1 Convert to a business account
This is a simple step but maybe one of the most important ones. Most Pinterest accounts are personal accounts when created.
However, Pinterest recommends a conversion to a business account if you’re using Pinterest as a means to drive traffic. I am so clearly it made sense to convert. Personal accounts have some benefits but they miss the most important one; analytics!
✨2 Be active daily and post strategically
Pinterest is a bit of a numbers game. There are people out there that really do post every 5 minutes. It’s hard to get noticed if you’re only posting once a day.
✨3 Manage your pins and boards efficiently
The first step on your Pinterest journey should be to create personal boards and join some group boards. Personal boards are your own boards that contain only your own posted content. You can call them whatever and I don’t think name matters much. My most popular board is called frugal. I do think unique board descriptions help as does having a profile picture.
Group boards are created by people and allow contributors to submit their content and are often topic focused.
✨4 Design quality pins and try again if you fail
This should be an obvious one, make pins that don’t suck. The reality is that as Pinterest grows, so do the number of users with good design skills. That makes it a more competitive landscape.
✨ 5 Be patient, be reasonable, and keep improving
Pinterest is a popular site which means there’s a lot of people competing for clicks out there. However, I found that it is the one that’s most rewarding when it comes to actually driving clicks to your website.
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