OW PR and Events

OW PR and Events Helmed by Thomas Onorato
Strategic PR & events
Uptown & downtown sensibilities
Fashion, red carpet, beauty, lifestyle & entertainment

In Fall 2024 we had the pleasure of working on behalf of Louis Vuitton for the NYC Interim Flagship Store lauch with our...
08/29/2025

In Fall 2024 we had the pleasure of working on behalf of Louis Vuitton for the NYC Interim Flagship Store lauch with our agency partners while the iconic original is being renovated. We lead on red carpet press, management, and strategy as well as provided content capture management. The store opening was a true New York City moment receiving coverage in People, AP, Variety, Extra, Access Hollywood, The NY Post, Good Day NY and all the top NYC local news outlets. The opening event and launch garnered a combined 7 billion media impressions. We could not have done without our partner leading the red carpet as well as and making so much event photo and content magic happen. I added some amazing press to our stories highligh circle above and, all red carpet photos are courtesy of Xto

In Oct 2024, we had the pleasure of providing project management, consulting, and day of event services for the NEXT co...
07/18/2025

In Oct 2024, we had the pleasure of providing project management, consulting, and day of event services for the NEXT conference. The full day event takes place every year at in Los Angeles and features an impressive roster of leaders from the beauty world including CEOs, founders, VCs, CMOs, product developers, journalists, creative talent, content creators, and more. We could not have gotten through this wihtout our fantastic PM and the client’s amazing in house team lead by co-founders, Kelly Kovak and John Cafarelli. It’s an honor to work on behalf of BeautyMatter who are a new leader in the beauty business news vertical! The first video is courtesy of ADW. Xto

In Dec 24 we had the amazing opportunity to work on behalf of for their annual tentpole event, The Footwear News Acheiv...
07/15/2025

In Dec 24 we had the amazing opportunity to work on behalf of for their annual tentpole event, The Footwear News Acheivment Awards (FNAAs) in NYC. The OW team lead on event PR, strategy, and red carpet management services. Our efforts generated 17 bil media impressions globally including marquee coverage in all the leading US entertainment news outlets with 6 brand inclusive stand alone stories in People and a fantastic lead in SI exclusive with honoree, Angel Reese. We garnered over 6.7 mil viewers for our branded event content on US broadcast including feature segments on ET, EXTRA, E News, and AP. The event generated an impressive 3.6 mil in user engagment across IG and TikTok. It was a pleasure to work with such a fantastic editorial team lead by . Shout out to our magician of an agency partner, who lead red carpet press as well as our team . TY for bringing your expertise to event day only the way you can! TY . I placed marquee press in our story higlights above and all photos courtesy of Xto

Thank you team, what an honor it was to work on behalf of this year’s Future of Everything Festival! It was a pleasure ...
06/30/2022

Thank you team, what an honor it was to work on behalf of this year’s Future of Everything Festival! It was a pleasure using our powers for good helpling amplify important messaging around mental health and wellness for the LatinX community. J is creating change through his platforms and his new app! Plus, a standing ovation for the live performance by the cast of musical where they also spoke about Broadway’s return. Our team looked after all the celebrity and entertainment coverage. We could not have made this happen without as well WSJ’s masterful internal team. Well done everyone! Xt

What can I say about one of the best?! RIP the . My condolences to Mick’s family, friends and my dear . I have too many...
11/19/2021

What can I say about one of the best?! RIP the . My condolences to Mick’s family, friends and my dear . I have too many memories of working with and around Mick over the years to count and wish we all had cameras when I was with him the most in the aughts. Above is a great photo from the last time I saw Mick in Feb 2020 at our event with 💔and . The next image of course, is often what was happening and their I am backstage in my headset whispering into Mick’s ear before we begin shooting at Elise Overland’s 2009 presentation. Lastly, Mick signed a book of his early 70’s glam rock photos titled “Blood & Glitter,” for me. I’ll always remember his humor, great work, amazing stories and him calling “Delores” on set. XOThomas

The ever evolving world of event properties and is tricky to navigate. Expertise around press and event strategy is ke...
08/12/2021

The ever evolving world of event properties and is tricky to navigate. Expertise around press and event strategy is key as well as keeping your participants, attendees and teams safe.

The above images are from 2019 as well as the event properties successful pivot to virtual in 2020. Precise strategy and planning lead the pivot to virtual last Nov to garner over 1 billion media impressions. In the days leading in we had exclusives , , (broadcast & .com) and an incredible trade feature in (see our story highlight!). A true success during a difficult time! 2019 garnered over 2 billion media impressions including marquee coverage in , , , and much more and featured a traditional in person approach with photos that ran around the globe. All marquee included the clients call to action, branding and linked back to their platforms.

As we navigate what approaches will work for upcoming events our expertise is here to help guide you in reaching your goals and assuring that eyes are on your branded content. All , strategy and was led by . All photos are by , all video stills are courtesy of .

The ever evolving world of event properties and is tricky to navigate. Expertise around press and event strategy is ke...
08/12/2021

The ever evolving world of event properties and is tricky to navigate. Expertise around press and event strategy is key as well as keeping your participants, attendees and teams safe.

The above images are from 2019 as well as the event properties successful pivot to virtual in 2020. Precise strategy and planning lead the pivot to virtual last Nov to garner over 1 billion media impressions. In the days leading in we had exclusives in , , (broadcast & .com) and an incredible trade feature in . A true success during a difficult time! 2019 garnered over 3 billion media impressions including marquee coverage in , , , and much more and featured a traditional in person approach with photos that ran around the globe. All marquee included the clients call to action, branding and linked back to their platforms.

As we navigate what approaches will work for upcoming events our expertise is here to help guide you in reaching your goals and assuring that eyes are on your branded content. All , strategy and was led by . All photos are by all video stills are courtesy of .

By popular demand, making this hilarious text with the coven permanent! Remember to support your crew in these crazy t...
07/27/2021

By popular demand, making this hilarious text with the coven permanent! Remember to support your crew in these crazy times! Xt

End of year portrait by 📸 🙏🏻. Wishing everyone a safe and rejuvenating holiday season! XOthomas
12/23/2020

End of year portrait by 📸 🙏🏻. Wishing everyone a safe and rejuvenating holiday season! XOthomas

: Two days until the 10th annual Innovator Awards featuring Ava DuVernay, , Darren Walker, Ethan Hawke, Hank Willis T...
11/09/2020

: Two days until the 10th annual Innovator Awards featuring Ava DuVernay, , Darren Walker, Ethan Hawke, Hank Willis Thomas, James Corden, , , MASS Design Group, , Patti Smith, Phoebe Waller-Bridge, Swizz Beatz, Taraji P. Henson, Titus Kaphar and Tyler Perry! ⁠🎉
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While Innovators is normally a private red-carpet event, this year, for the first time, everyone is invited to watch and enjoy and share the program with friends and followers.⁠
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The virtual event will premiere on Wednesday, November 11 at 7 p.m ET. You can register now at wsjinnovators.com to sign up to watch. See you there!

Working in the office today and trying to dress like an adult. 📸
11/02/2020

Working in the office today and trying to dress like an adult. 📸

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Wednesday 9am - 5pm
Thursday 9am - 5pm
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