27/01/2021
Graphics design has a lot of different types under it.
In short, Graphic design uses visual compositions to solve problems and communicate ideas through typography, imagery, color, and form. There’s no one way to do that, and that’s why there are several types of graphic design, each with its own area of specialization and expertise.
📌️ Publication graphic design
Publications are long-form pieces that communicate with an audience through public distribution. They have traditionally been a print medium.
Graphic designers that specialize in publications work with editors and publishers to create layouts with carefully selected typography and accompanying artwork, which includes photography, graphics, and illustrations. Publication designers may work as freelancers, as creative agency members, or in-house as part of a publishing company.
📌️ Examples of publication graphic design
Books
Newspapers
Newsletters
Directories
Annual reports
Magazines
Catalogs
📌️ Packaging graphic design
Most products require some form of packaging to protect and prepare them for storage, distribution, and sale. But packaging design can also communicate directly to consumers, which makes it an extremely valuable marketing tool. Every box, bottle, and bag, every can, container, or canister is a chance to tell the story of a brand.
Packaging designers create concepts, develop mockups and create the print-ready files for a product. This requires expert knowledge of print processes and a keen understanding of industrial design and manufacturing. Because packaging design touches so many disciplines, it’s not uncommon for designers to find themselves creating other assets for a product such as photography, illustrations and visual identity.
📌️ Motion graphic design
Simply put, motion graphics are graphics that are in motion. This can include animation, audio, typography, imagery, video and other effects that are used in online media, television and film. The medium’s popularity has skyrocketed in recent years as technology improved and video content became king.
“Motion graphics designer” is a somewhat new specialty for designers. Formally reserved for TV and film, technological advances have reduced production time and costs, making the art form more accessible and affordable. Now, motion graphics can be found across all digital platforms, which has created all sorts of new areas and opportunities.
📌️ Examples of motion graphic design
Title sequences and end credits
Advertisements
Animated logos
Trailers
Presentations
Promotional videos
Tutorial videos
Websites
Apps
Video games
Banners
GIFs
📌️ Visual identity graphic design
A brand is a relationship between a business or organization and its audience. A brand identity is how the organization communicates its personality, tone and essence, as well as memories, emotions and experiences. Visual identity graphic design is exactly that: the visual elements of brand identity that act as the face of a brand to communicate those intangible qualities through images, shapes and color.
Designers that specialize in visual identity graphic design collaborate with brand stakeholders to create assets like logos, typography, color palettes and image libraries that represent a brand’s personality. In addition to the standard business cards and corporate stationary, designers often develop a set of visual brand guidelines (style guides) that describe best practices and provide examples of visual branding applied across various media. These guidelines help to ensure brand consistency throughout future applications.
📌️ Marketing & advertising graphic design
When most people think of graphic design, they think of designs created for marketing and advertising.
Companies depend on successful marketing efforts to tap into their target audience’s decision-making process. Great marketing engages people based on the wants, needs, awareness and satisfaction they have about a product, service or brand. Since people will always find visual content more engaging, graphic design helps organizations promote and communicate more effectively.
📌️Examples of marketing graphic design
Postcards and flyers
Magazine and newspaper ads
Posters, banners and billboards
Infographics
Brochures (print and digital)
Vehicle wraps
Signage and trade show displays
Email marketing templates
PowerPoint presentations
Menus
Social media ads, banners and graphics
Banner and retargeting ads
Images for websites and blogs
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