10/02/2026
Catching a mistake in real time feels like good leadership. Correcting it in real time is often what guarantees it happens again.
A dean corrected a director mid-meeting, seconds after a budget number came out wrong β calm, factual, technically fair. The director nodded, apologized, moved on. Three months later, the same number came out wrong again.
The dean read this as the director not learning. What actually happened is more specific: feedback delivered in the heat of a mistake rarely gets encoded as information. It gets encoded as the moment itself β the room, the audience, the feeling of being wrong in front of people. The brain under acute stress prioritizes survival memory over instructional memory. The director walked away remembering how it felt, not what to do differently.
This is why immediate correction often produces repeat mistakes instead of preventing them. It's not that the feedback was wrong. It's that timing determines whether feedback becomes a lesson or just an event.
The cost (conservative):
4 repeat errors/quarter from feedback that didn't actually land the first time
90 min of re-correction, re-explanation, and rework per repeat error
4 Γ 1.5 hrs Γ 4 quarters = 24 hrs/year, per person, spent re-teaching the same lesson
At $75/hr β $1,800/year, per direct report β multiplied across a team, not a rounding error
What actually fixes it β not softer feedback, better timing:
Non-safety, non-compliance issues: D=Direct Supervisor delivers feedback after a 24-hour cool-down window, not in the moment. A=none required. SLA: within 3 business days, so it doesn't quietly disappear either.
Safety or compliance issues: Immediate correction, no delay β the threshold that never moves.
One practical tip: the next time you catch a real-time mistake, say only "let's talk about this later today," then actually follow up. The delay isn't avoidance. It's what lets the lesson survive past the moment.
Want a 20-minute Pattern Check to see where feedback timing might be quietly working against you? DM me "Pattern Check" and I'll send two time options.