Brand Now

08/20/2024

Two way collabs? We are loving it.

Remember when fresh and interesting brand collaborations were a thing? Well, now they are again thanks to this two-way, double collaboration from and .

With Oreos that have cola syrup - infused - and very well - branded - cookies to America’s favorite soft drink infused with a taste of cookie-cream delight, it’s amazing to think that not too long ago, messing with the formulas of either was verboten.

Proof that change is good! Our only question is: What happens if you dunk the Coca-Cola Oreos in the Oreo Coca-Cola?

02/13/2024

Clients rarely ghost us, but when they do, we have a plan. Brand Now president, Lynn Altman, shares our protocol with

It’s important to handle a client who's gone MIA in a professional way that preserves both the agency's reputation and its capacity to deliver results for all clients.

02/01/2024

As a female-founded, female-run, certified WBENC Female-Owned business, we have to applaud Kimberly-Clark and their U by Kotex brand with this entirely lovable V-Day collaboration with Phasey.

By creating "Let's Have Period S*x" chocolates, they're not only smashing stigmas, they're bringing our partners into the mix—technically making it doubly effective as an LTO.

It's got our team thinking about other brands that could get in on the period-normalizing, sex-positive game, including Trojan Brand Condoms and vi*****rs, lubricants, E. & J. Gallo Winery, and even 1-800-Flowers.com.

Any other ideas to add to the list?

01/26/2024

We're bubbling with excitement about these new Ice Breakers Sparkling Mints from The Hershey Company.

This product was the result of an amazing collaboration with Hershey marketing, innovation, and product development to help innovate a breakthrough new product platform for Ice Breakers mints that shifted the conversation from functional freshness to sought-after sensation

How did it come to life?

🎯 With a focused innovation strategy identifying that in order to create some real news, the brand had to lean into its intensity with new ways to push the boundaries of refreshment

🥤 By looking to trends outside of the gum & mints category and into ones like beverages, frozen desserts—even beauty and oral care—for inspiration on how consumers are refreshing their minds, mouths, and spirits.

⚡ Taking these cues to ideation with Hershey team and creative professionals to turn inspirations into viable opportunities. Spoiler alert: many top-scoring ideas came from tapping into the brilliant minds of Product Development teams during ideation.

📣 Translating the idea with appealing graphics and straightforward naming to cue the taste and flavor expectations, bubbles included!

We loved working with Robert Gavazzi, Peter Kelly, Alex Neufeld, MBA Ian Fairs, and Melissa Elliott Bryce and can't wait to do so again!

https://lnkd.in/easu2q2E

01/15/2024

In honor of Martin Luther King, Jr., our offices will be closed today, January 15th. We will respond to all messages when we return on Tuesday the 16th.

Coretta Scott King believed the holiday honoring her husband should be celebrated in the following way:

"The Martin Luther King Jr. holiday must be substantive as well as symbolic. It must be more than a day of celebration . . . Let this holiday be a day of reflection, a day of teaching nonviolent philosophy and strategy, a day of getting involved in nonviolent action for social and economic progress."

12/18/2023

"I'd argue that every business is service business."

In her latest article at Forbes Agency Council, read what Brand Now president has to say about how waitressing gave her some of her best leadership lessons to date.



https://lnkd.in/eapt85Ab

No matter what industry you work in, I’d argue that every business is a service business.

11/30/2023

While Thanksgiving has come and gone, there's still time to try these shockingly original holiday chocolates from Campbell's and Philip Ashley. And if "Campbell’s Cheddar Cheese soup caramel coated in a dark chocolate bonbon with everything bagel seasoning,” doesn't sound appealing to you, you're not alone.

Thanks to Thanksgiving has come and gone, there's still time to try these shockingly original holiday chocolates from and . And if "Campbell’s Cheddar Cheese soup caramel coated in a dark chocolate bonbon with everything bagel seasoning,” doesn't sound appealing to you, you're not alone.

Thanks to Heather Martin for trying them first—and perhaps proving us all wrong!

With these Thanksgiving sides-inspired bites, you don’t need to save room for dessert.

11/20/2023

Eggo in the beverage aisle? It might sound unexpected, but Nestlé saw a golden opportunity to introduce something fresh and delightful to breakfast routines, and they chose Brand Now for aesthetic appeal. This design adaptation was all about capturing the warmth and nostalgia associated with one of America’s favorite breakfasts.

Read more about it here.

https://www.pennlive.com/food/2023/09/new-milk-beverages-from-nestle-taste-like-frosted-flakes-and-eggo-waffles.html

Nestlé Sensations Frosted Flakes Cereal Flavored Milk and Eggo Maple Waffle Flavored Milk will be available in November 2023.

11/16/2023

We loved digging into this delicious design adaptation for Coffee mate and Eggo collaboration! 🧇☕️

11/06/2023

Now streaming: the latest episode of Enterprise Network Podcast, with special guest Lynn Altman. Tune in for Lynn’s POV on product innovation – how she approaches new projects, missteps to avoid, and how creative Masterminds are behind some of her company’s best ideas.

https://epodcastnetwork.com/why-traditional-insights-and-consumer-focus-groups-are-falling-short/

11/02/2023

In a world where innovation often seems synonymous with long, drawn-out processes that start with the belief that the sky is the limit, our very own Lynn Altman, President of Brand Now, champions a refreshingly practical approach – innovate smarter, not harder. In this recent article, Lynn hones in on what she believes are the two most critical elements of successful innovation – momentum and direction. Read more here.

https://www.forbes.com/sites/forbesagencycouncil/2023/10/31/bye-bye-blue-sky-innovate-better-with-less-time-and-fewer-possibilities/?sh=258e65eb79c2

10/26/2023

Getting rid of glitter isn't easy, but it is official!
Glitter is now banned in the EU!
The ban is part of the EU's Green Deal, which aims to make Europe the first continent to achieve climate neutrality by 2050 by combating harmful microplastic pollution.
And while all that glitters isn't sold, eco-friendly alternatives are still allowed. Both Hemway and Unicorn Snot have eco-friendly options.
Sparkle responsibly!