Craft House Consulting

Craft House Consulting Craft House combines global expertise in all facets of hospitality to ensure ventures don't just look good, but they work well and make money!

Our unique team of consultants are global and multifaceted in the area of hospitality development and operations. Because each client has its unique needs, we carefully craft our offering to create successful business strategies using a holistic process that streamlines and integrates creative, development and operating thinking and ex*****on.

It's been a while since I wrote for HOTELS magazine — but this topic has been sitting with me for too long not to write....
05/02/2026

It's been a while since I wrote for HOTELS magazine — but this topic has been sitting with me for too long not to write. A family reunion. A 24-room block. A booking I made through an OTA without hesitation. And when I tried to give the business back to the hotel directly — the process turned a willing customer away without realizing it.

"I handed my reservation to an OTA without a second thought. Not because it was cheaper. Because it was easier." I'd love to know your thoughts.

In today's hotel industry, a guest who books through an OTA and never has a reason to go direct is a recurring cost.

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New York, NY

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