05/02/2026
It's been a while since I wrote for HOTELS magazine — but this topic has been sitting with me for too long not to write. A family reunion. A 24-room block. A booking I made through an OTA without hesitation. And when I tried to give the business back to the hotel directly — the process turned a willing customer away without realizing it.
"I handed my reservation to an OTA without a second thought. Not because it was cheaper. Because it was easier." I'd love to know your thoughts.
In today's hotel industry, a guest who books through an OTA and never has a reason to go direct is a recurring cost.