03/19/2023
The coaching industry is going through a shake up......
Attraction marketing is no longer enough......
Here’s why …..
Every day I read stories from reputable coaches who have been duped by “Celebrity Coaches”
In fact, just last night, I saw a “ successful coach” being called out for copying someone else’s post and client results word for word.
Here’s the deal:
❌Coaches are not delivering on their promises
❌Their marketing is 100x better than their actual programs
❌Money claims ain’t as sexy as they used to be ( and no longer believable)
Consumers are feeling duped, scammed, bamboozled. They are becoming more aware of scammers and using discernment when investing in coaching.
They’ve either been scammed or heard a horror story and want to prevent the same thing happening to them.
😳Money claims and attraction marketing is simply not enough any more, especially nowadays when anyone can photoshop sales receipts and way too many people are copying other people’s content word for word with no shame.
That’s why now MORE than EVER it’s important to build quality relationships with your audience.
The reason someone will buy from you is the relationship you build with them.
Yes, consumers want to get to know, like and trust you , but more importantly- they want to make sure their hard earned money is not being wasted on someone that doesn’t give a f**k about them.
It’s simple: answer their questions, respond to their inquiries, direct them to a resource, connect with them on a friendly level while still maintaining your business boundaries.
⚡️Show them that you care and that you want to help support them in their business journey.
My lead gen and engagement services helps you do just that. I can help you attract aligned leads, build community, and strengthen and nurture relationships.
This way your community will feel seen, heard, and valued.
Ready to have a trusted partner help you build sustainable relationships that leads to sales? Send me a DM and let’s chat to see if my services are the right fit for your needs.