Capacity - Marketing for Arts and Culture

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Capacity - Marketing for Arts and Culture Capacity is a marketing consulting firm that helps arts and cultural organizations. We host an annual conference in New York City called Capacity Boot Camp.

Capacity is the premier digital marketing consulting agency that serves leading performing arts organizations including Alvin Ailey American Dance Theater, Pacific Northwest Ballet, Lincoln Center, and Roundabout Theater Company. Practice areas include digital advertising, email strategy, web analytics, AI strategy, content creation and strategy, and search and answer engine optimization. Our mission is to help clients engage audiences, build community and market smarter. Learn more: www.CapacityInteractive.com.

10/15/2026

The collaborators you work with today might be the same people you're creating alongside 20 years from now.

Storied lighting designer Cory Pattak shares why building relationships early in your career matters just as much as building your technical skills.

Hear more on Arts Unscripted with Monica Holt: A Capacity Podcast → https://bit.ly/4dIUVI5

10/08/2026

The arts help us understand ourselves, connect with one another, and participate in the life of our communities. Are we doing enough to communicate that value beyond our own field?

Lisa Richards Toney of APAP - Association of Performing Arts Professionals and Monica Holt discuss why articulating the civic role of the arts matters for the future of our organizations and communities.

Listen to Arts Unscripted with Monica Holt: A Capacity Podcast > https://bit.ly/3TOhtjP

10/01/2026

How do you build a museum around a subject that never stands still?

For Michele Y. Smith, CEO of the Museum of Pop Culture, it means looking to the past while staying responsive to the culture unfolding right now—and using both to imagine what comes next.

Hear more on Arts Unscripted with Monica Holt : A Capacity Podcast → https://bit.ly/46QbLkB

09/24/2026

What new creative possibilities could technology open up?

The World Economic Forum‘s Head of Arts & Culture Joseph Fowler imagines a future where artists collaborate across continents, audiences encounter art in new ways, and everyday technology becomes a gateway to discovering music, fashion, photography, sculpture, and more.

Listen to Arts Unscripted with Monica Holt: A Capacity Podcast → https://bit.ly/4xMvY5I

09/17/2026

AI strategy shouldn’t begin with the assumption that faster is always better.

Baratunde Thurston offers a more thoughtful framework to consider before adopting the next tool.

Arts Unscripted with Monica Holt: A Capacity Podcast → https://bit.ly/4cQWLq5

09/10/2026

Transformation doesn’t come with a checklist.

Vivo Performing Arts CMO Courtney Burke Summers reflects on what she’s learned about leading through uncertainty: plan for what you can, stay flexible, and recognize that the scenario you never considered may be the one you ultimately face.

Arts Unscripted with Monica Holt: A Capacity Podcast → https://bit.ly/4r6ImM7

What can a museum do? For National Public Housing Museum Executive Director Lisa Yun Lee, the answer is: quite a lot. Li...
09/03/2026

What can a museum do? For National Public Housing Museum Executive Director Lisa Yun Lee, the answer is: quite a lot.

Lisa joined us on Arts Unscripted with Monica Holt to make a powerful case for cultural institutions as places that don’t just preserve the past, but actively help us imagine and build a better future.

Swipe through our favorite lessons from Lisa and tag a museum leader you admire 👇

08/27/2026

A strong brand is inseparable from the people who bring it to life.

Kim Jakominich shares why strong institutional brands start from the inside.

Listen to the full episode of Arts Unscripted with Monica Holt: A Capacity Podcast > https://bit.ly/4gitoPw

08/20/2026

People can smell authenticity, and it’s different from showmanship.

Ann Morrow Johnson of Gensler Los Angeles : on why the most resonant experiences tell a clear story instead of relying on bells and whistles.

Arts Unscripted with Monica Holt: A Capacity Podcast

08/13/2026

The impact of the arts doesn’t end when the event does.

On Arts Unscripted with Monica Holt, Marc Bamuthi Joseph challenges organizations to consider the broader outcomes of their work: connection, possibility, belonging, and change.

Listen to the episode: https://bit.ly/4qoaMkA

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New York, NY

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Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm

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+16465591341

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