08/04/2026
Every year, our friends at Hub read a lot of water news stories to see how the media covers our sector. Their 2025 scan is out, and the pattern won't surprise anyone who's been paying attention - water makes the front page when disaster strikes, and drought dominated the year.
A few things worth sitting with:
1) Drought was the single biggest keyword across all coverage.
2) On water safety, "drinking water" showed up in more than 1 in 4 stories, tracking federal rollbacks and state budget cuts to the programs that keep our water clean.
3) Access and affordability finally became a campaign issue, from NYC to Detroit.
Coverage still spikes around crisis and fades once the emergency passes. That framing shapes how the public (and the money) understands whether our water systems are broken beyond repair or worth fixing.
Worth a read if you work anywhere near water communications: https://waterhub.org/what-we-learned-about-water-news-in-2025/